Publications

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

failure to do so would cause $100 million worth of damage or certain loss of life or serious physical injury. If the board elects to spend $5... View Details

Keywords: by Carla Tishler

October 2021 (Revised September 2022)
Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller

In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details

Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California

April 1999 (Revised June 1999)
Case

1-800 Buy Ireland

By: Willis M. Emmons III, Adele S. Cooper and J. Richard Lenane

After decades of poor economic performance, the Irish government adopted major changes in economic policy in 1987. By the end of the 1990s, Ireland's real GDP growth rate of almost 10% per year exceeds that of all member nations of the European Union (EU). A key... View Details

Keywords: Integration; Development Economics; Supply and Industry; Policy; Foreign Direct Investment; Growth and Development Strategy; Macroeconomics; Republic of Ireland

September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

Ojomo said, adding that the company now grosses $1 billion per year and employs thousands of local citizens. Macomber summarized the key takeaway View Details

Keywords: by Carmen Nobel

December 2018 (Revised August 2019)
Case

Super Bowl Storytelling

By: Shelle Santana and Jill Avery

The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details

Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America

Research Summary

Fairness and Efficiency in Resource Allocation

In studying the relationship of fairness and efficiency, Professor Trichakis takes the novel approach of looking at varied industries for unifying factors, and he pays special attention to inequities by incorporating both quantitative work in social welfare and the... View Details

April 2012
Article

How Many Direct Reports?

By: Gary L. Neilson and Julie Wulf

If senior executives are feeling ever more pressed for time, why would they add more to their plates? It might sound counterintuitive, but research by Booz & Company's Gary L. Neilson and me shows that over the past 20 years the CEO's average span of control, measured... View Details

Keywords: Leadership; Governance Controls; Managerial Roles; Adaptation; Personal Development and Career; Cooperation; Management Teams

Find at Harvard

Read Now

23 Jul 2001
Research & Ideas

How the Giants of Enterprise Seized the Future

enterprise, the future is not something that just happens. It is something they create. —Richard S. Tedlow A born empire builder, Carnegie could see in the early 1870s that steel was destined to transform the material basis of... View Details

Keywords: by Richard S. Tedlow

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

The negotiation of these agreements proved to be protracted and painful, highlighting the difficulty that the company faced in dealing with these contingencies. More important, in this year a book... View Details

Keywords: by Paul Gompers & Josh Lerner

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

hard, we did well." Navigating Uncertainty In Turkey Güler Sabancı If the life experiences of Bajaj provide dramatic insights into the business environment in India, those of... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

May 2016 (Revised March 2020)
Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

August 2001 (Revised March 2008)
Case

NerveWire, Inc.

By: Nitin Nohria and Anthony Mayo

NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details

Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton