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28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term persistence effect of detailing is more... View Details

Keywords: Dina Gerdeman

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

strong investor relations (IR) departments, according to HBS professor Gregory S. Miller. Two cases he recently coauthored describe how these different firms in the oil and gas industry—controversial of late for its mile-high profits—have carved a path as View Details

Keywords: by Martha Lagace; Energy; Utilities