Social Media - Publications - Faculty & Research

12 Feb 2015
Video

Reading the Tea Leaves: Sourcing News from Chinese Social Media

April 2024
Teaching Note

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli and Jillian Grennan

Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details

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May 2014 (Revised August 2020)
Teaching Note

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris

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25 Apr 2014
News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details

10 Sep 2020
Other Presentation

Negotiation in the Era of Social Media

By: James K. Sebenius

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Article

Attention Prediction on Social Media Brand Pages

By: Himabindu Lakkaraju and Jitendra Ajmera

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25 Apr 2014
News

HBS Campaign Inaugural Event via Social Media

31 Aug 2013
News

Long CVS receipts spark social media sensation

02 Feb 2010
News

Social Media - What Can Cable Do?

17 Mar 2017
News

Corporate social media ripe for political hacking

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

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24 Sep 2020
Other Presentation

Enhanced Party and Interest Mapping via Social Media

By: David A. Lax, James K. Sebenius and Ben Cook

Citation

23 Mar 2015
News

Cities Turn to Social Media to Police Restaurants

13 Jul 2023
News

Threads Foreshadows a Big—and Surprising—Shift in Social Media

Article

The Effects of Media Slant on Firm Behavior

By: Vishal P. Baloria and Jonas Heese

The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details

Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions; Media; News; Communication Strategy; Reputation

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18 May 2010
News

Brands and the Dark Side of Social Media

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

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