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(1,639)
- People (10)
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Show Results For
- All HBS Web
(1,639)
- People (10)
- News (400)
- Research (828)
- Events (5)
- Multimedia (14)
- Faculty Publications (456)
- Article
Attention Prediction on Social Media Brand Pages
By: Himabindu Lakkaraju and Jitendra Ajmera
Lakkaraju, Himabindu, and Jitendra Ajmera. "Attention Prediction on Social Media Brand Pages." Proceedings of the ACM Conference on Information and Knowledge Management 20th (2011).
- 25 Apr 2014
- News
HBS Campaign Inaugural Event via Social Media
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
- 12 Feb 2015
- Video
Reading the Tea Leaves: Sourcing News from Chinese Social Media
- 31 Aug 2013
- News
Long CVS receipts spark social media sensation
- 02 Feb 2010
- News
Social Media - What Can Cable Do?
- 17 Mar 2017
- News
Corporate social media ripe for political hacking
- April 2024
- Teaching Note
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli and Jillian Grennan
Teaching Note for HBS Case Nos. 123-010 and 123-086. View Details
- May 2014 (Revised August 2020)
- Teaching Note
Building a Social Media Culture at Dell
By: Rohit Deshpandé and Michael Norris
- Article
The Effects of Media Slant on Firm Behavior
By: Vishal P. Baloria and Jonas Heese
The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions; Media; News; Communication Strategy; Reputation
Baloria, Vishal P., and Jonas Heese. "The Effects of Media Slant on Firm Behavior." Journal of Financial Economics 129, no. 1 (July 2018): 184–202.
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- Web
2.1.3 Classroom Recording, Photography & Social Media - MBA
2.1 Academic Standards of Conduct 2.1.3 Classroom Recording, Photography & Social Media Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 2. Integrity & Standards of Conduct 2.1... View Details
- 24 Sep 2020
- Other Presentation
Enhanced Party and Interest Mapping via Social Media
By: David A. Lax, James K. Sebenius and Ben Cook
Lax, David A., James K. Sebenius, and Ben Cook. "Enhanced Party and Interest Mapping via Social Media." Part 3, New Rules for Negotiators, Lax Sebenius LLC, September 24, 2020.
- 23 Mar 2015
- News
Cities Turn to Social Media to Police Restaurants
- 13 Jul 2023
- News
Threads Foreshadows a Big—and Surprising—Shift in Social Media
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the... View Details