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Show Results For
- All HBS Web
(2,230)
- People (5)
- News (279)
- Research (1,680)
- Events (4)
- Multimedia (2)
- Faculty Publications (937)
- Article
Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition
By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola
Across a field study and four experiments, we examine how social norms and scrutiny affect decisions about adding members of underrepresented populations (e.g., women, racial minorities) to groups. When groups are scrutinized, we theorize that decision makers strive to... View Details
Keywords: Social Norms; Impression Management; Groups and Teams; Governing and Advisory Boards; Diversity; Gender; Decision Making
Chang, Edward H., Katherine L. Milkman, Dolly Chugh, and Modupe Akinola. "Diversity Thresholds: How Social Norms, Visibility, and Scrutiny Relate to Group Composition." Academy of Management Journal 62, no. 1 (February 2019): 144–171.
- 2010
- Simulation
Change Management Simulation: Power and Influence
By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in... View Details
- December 2002
- Article
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response
By: Mark R. Forehand, Rohit Deshpandé and Americus Reed III
Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
percent said they purchase multiple products each month. A whopping 62 percent of the women said they follow beauty influencers on social media. When asked where they seek information about beauty products... View Details
- December 2015
- Article
Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises
By: Julie Battilana, Metin Sengul, Anne-Claire Pache and Jacob Model
We examine the factors that influence the social performance of hybrid organizations that pursue a social mission, and sustain their operations through commercial activities, by studying work integration social enterprises (WISEs). We argue that social imprinting and... View Details
Keywords: Hybrid Organizations; Social Enterprise; Social Entrepreneurship; Organizations; Performance Productivity
Battilana, Julie, Metin Sengul, Anne-Claire Pache, and Jacob Model. "Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises." Academy of Management Journal 58, no. 6 (December 2015): 1658–1685.
- 1999
- Working Paper
It's Not the Seed, It's the Soil: Social Psychological Influences on Outcomes of Organizational Change Programs
By: Amy C. Edmondson and Anita Williams Woolley
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- January 2003
- Article
Women Entrepreneurs Who Break Through to Equity Financing: The Influence of Human, Social and Financial Capital
By: Myra M. Hart, Nancy M. Carter, Candida G. Brush, Patricia G. Greene and Elizabeth Gatewood
Hart, Myra M., Nancy M. Carter, Candida G. Brush, Patricia G. Greene, and Elizabeth Gatewood. "Women Entrepreneurs Who Break Through to Equity Financing: The Influence of Human, Social and Financial Capital." Venture Capital 5, no. 1 (January 2003): 1–28.
- July 1977
- Article
Social Roles, Social Control and Biases in Social Perception Processes
By: L. D. Ross, T. M. Amabile and J. Steinmetz
To make accurate social judgments, an individual must both recognize and adequately correct for the self-presentation advantages or disadvantages conferred upon actors by their social roles. Two experiments using 120 undergraduates examined social perceptions formed... View Details
Keywords: Perception; Prejudice and Bias; Social Psychology; Judgments; Power and Influence; Status and Position; Situation or Environment
Ross, L. D., T. M. Amabile, and J. Steinmetz. "Social Roles, Social Control and Biases in Social Perception Processes." Journal of Personality and Social Psychology 35, no. 7 (July 1977): 485–494.
- July 2007 (Revised April 2008)
- Teaching Note
Zipcar: Influencing Customer Behavior (TN)
By: Frances X. Frei
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- Article
How Implicit Beliefs Influence Trust Recovery
By: M. Haselhuhn, M.E. Schweitzer and A. Wood
After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details
Haselhuhn, M., M.E. Schweitzer, and A. Wood. "How Implicit Beliefs Influence Trust Recovery." Psychological Science 21, no. 5 (May 2010): 645–648.
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- December 2021
- Article
Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing
By: Julia Lee Cunningham, Francesca Gino, Dan Cable and Bradley Staats
Teams often fail to reach their potential because members’ concerns about being socially accepted prevent them from offering their unique perspectives to the team. Drawing on relational self and self-affirmation theory, we argue that affirmation of team members’ social... View Details
Keywords: Social Worth Affirmation; Relational Identity; Self-affirmation; Information Sharing In Teams; Concerns About Social Acceptance; Groups and Teams; Identity; Relationships; Knowledge Sharing
Cunningham, Julia Lee, Francesca Gino, Dan Cable, and Bradley Staats. "Seeing Oneself as a Valued Contributor: Social Worth Affirmation Improves Team Information Sharing." Academy of Management Journal 64, no. 6 (December 2021): 1816–1841.
- 01 Jun 2004
- News
Social Enterprise Celebrates Tenth Year, Looks Ahead
World Banking. She encouraged SEI to recognize nonprofits as catalysts for social change, influencing the larger sectors of business and government. Panelist and SEI board member Thomas J. Tierney (MBA ’80),... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social... View Details
- Web
Power and Influence - Course Catalog
to the development and use of power in many different social settings and at various points in history allows a comprehensive analysis of power in action. Self-assessment tools are included throughout the course to help you assess your... View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- October 2009
- Article
Influence and Inefficiency in the Internal Capital Market
By: Julie Wulf
I model inefficient resource allocations in M-form organizations due to influence activities by division managers that skew capital budgets in their favor. Corporate headquarters receives two types of signals about investment opportunities: private signals that can be... View Details
Keywords: Capital Markets; Resource Allocation; Business Processes; Capital Budgeting; Business Headquarters; Investment; Opportunities; Cost; Value; Motivation and Incentives; Equity
Wulf, Julie. "Influence and Inefficiency in the Internal Capital Market." Journal of Economic Behavior & Organization 72, no. 1 (October 2009): 305–321.