Publications

31 Jul 2018
News

On Breaking Convention

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Construction Industry; United States

Find at Harvard

May–June 2023
Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details

Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills

Register to Read

2019
Working Paper

Does Public Ownership and Accountability Increase Diversity? Evidence from IPOs

By: Rembrand Koning and John-Paul Ferguson

Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators and the public should lead firms to conform to legal and social norms—but that social closure and decoupling should preserve the status... View Details

Keywords: IPO; Initial Public Offering; Employees; Diversity; Gender; Race; Entrepreneurship; United States

Read Now

2019
Book

Creative Construction: The DNA of Sustained Innovation

By: Gary P. Pisano

Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be disrupted by nimble start-ups. If larger enterprises seem incapable of transformative innovation, it is due to how we design... View Details

Keywords: Innovation and Invention; Business Growth and Maturation; Innovation Strategy; Organizational Culture; Management Systems; Creativity; Leading Change

Find at Harvard

January 2008 (Revised March 2008)
Supplement

Mayhem on Madison (B)

By: A. Eugene Kohn and David Lane

Explains the approvals and construction process for a building to be constructed against neighborhood opposition above an operating bank branch in New York City. View Details

Keywords: Buildings and Facilities; Development Economics; Business and Community Relations; Conflict and Resolution; Urban Development; Real Estate Industry; New York (city, NY)

October 2009 (Revised January 2014)
Teaching Note

Genzyme Center (A), (B) & (C)

By: Michael W. Toffel

Teaching Note for [610008], [610009], and [610010]. View Details

Keywords: Environment; Environmental And Social Sustainability; Environmental Operations; Environmental Protection; Environmental Regulation; Standard Setting; Standards; Environmental Accounting; Engineering; Governance; Energy; Economics; Operations; Projects; Social Enterprise; Infrastructure; Construction Industry; Construction Industry; Construction Industry

29 Apr 2025
HBS Seminar

Magie Cheng & David Huang

2015
Chapter

Institutional Innovation: Novel, Useful, and Legitimate

By: Ryan Raffaelli and Mary Ann Glynn

This chapter advances the theoretical construct of institutional innovation, which we define as novel, useful and legitimate change that disrupts, to varying degrees, the cognitive, normative, or regulative mainstays of an organizational field. Institutional... View Details

Read Now

14 Dec 2010
Working Paper Summaries

Regulating for Legitimacy: Consumer Credit Access in France and America

Keywords: by Gunnar Trumbull

September 2011 (Revised February 2014)
Case

Duke Energy and the Nuclear Renaissance

By: Richard H.K. Vietor and Forest L. Reinhardt

Duke Energy, an American investor-owned electric utility, confronts multibillion dollar decisions about its future fuel mix. In particular, its leaders are considering building new nuclear capacity. Whether this is sensible depends, among other things, on demand... View Details

Keywords: Cost vs Benefits; Expansion; Policy; Business Strategy; Energy Sources; Utilities Industry; Energy Industry; United States

Research Summary

Diversity, Equity, and Inclusion (DEI)

By: Sandra J. Sucher

In this research I develop cases and articles that provide thought-provoking, real-world examples of the ways in which social identity differences emerge and are managed in the workplace, and the skills needed to constructively engage with differences to create and... View Details

Keywords: Diversity; Equity; Social Issues

05 Apr 2011
First Look

First Look: April 5

phases of a new industry, formed a strategic goal. Our data show goal formation as a phased social process. By aggregating previously encountered solutions to known problems, the founding team formed an emergent goal that presented an... View Details

Keywords: Sean Silverthorne

Research Summary

Anonymity and Identity

By: John A. Deighton

In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details

Keywords: Privacy; Anonymity

July 2019
Article

Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

By: Timothy G. Pollock, Kisha Lashley, Violina P. Rindova and Jung-Hoon Han

In this review of the literature on reputation, status, celebrity, and stigma we develop an overarching theoretical framework based on the rational, emotional, and moral aspects of each construct’s unique sociocognitive content and the mechanisms through which it... View Details

Keywords: Celebrity; Stigma; Reputation; Status and Position; Emotions; Moral Sensibility

Find at Harvard

Register to Read

January 2019 (Revised February 2020)
Case

Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG

By: George Serafeim

In the fall of 2018, Hiro Mizuno, the Chief Investment Officer (CIO) of GPIF, the Japanese Government Pension Fund, was reflecting on his efforts to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. His efforts ranged... View Details

Keywords: Pension Funds; ESG (Environmental, Social, Governance) Performance; Investment Funds; Environmental Sustainability; Social Issues; Governance; Leading Change; Economy; Performance Improvement; Japan

January 2011
Article

Building a Better America—One Wealth Quintile at a Time

By: Michael I. Norton and Dan Ariely

Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of "regular" Americans into these debates, by asking a nationally representative online panel to estimate the current... View Details

Keywords: Taxation; Policy; Perspective; Wealth; Equality and Inequality; Income; Demography; Debates; Welfare; Diversity; Philanthropy and Charitable Giving; United States

2011
Working Paper

Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor

By: Faaiza Rashid and Amy C. Edmondson

This paper explicates the challenge of risky trust, which we define as trust that exists between parties vulnerable to high economic, legal, or reputational risks at individual or organizational levels. Drawing from analyses of data collected in a grounded case study... View Details

Keywords: Interpersonal Communication; Leadership; Business Processes; Groups and Teams; Risk and Uncertainty; Trust; Construction Industry; United States

Read Now

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States