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  • September 2012 (Revised September 2014)
  • Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil
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Musacchio, Aldo, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott, and Jill Avery. "Doing Business in Brazil." Harvard Business School Case 713-426, September 2012. (Revised September 2014.)
  • 2012
  • Other Unpublished Work

Measuring Shared Value: How to Unlock Value by Linking Business and Social Results

By: Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke and Elizabeth Hawkins
Measuring shared value allows companies to maximize opportunities for innovation, growth, and social impact at scale. This article explains the specific purpose of shared value measurement and offers a step-by-step process and pragmatic approaches to measurement with... View Details
Keywords: Society
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Porter, Michael E., Greg Hills, Marc Pfitzer, Sonja Patscheke, and Elizabeth Hawkins. "Measuring Shared Value: How to Unlock Value by Linking Business and Social Results."
  • March 2011 (Revised August 2014)
  • Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
  • 1997
  • Working Paper

Social Enterprise Series No. 2: Making Business Sense of Community Service

By: James E. Austin
Citation
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Austin, James E. "Social Enterprise Series No. 2: Making Business Sense of Community Service." Harvard Business School Working Paper, No. 98-020, September 1997.
  • 2016
  • Chapter

User-Generated Content and Social Media

By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
  • Teaching Interest

Managing Social Enterprise (MSE)

This course examines how to create, develop and scale high-performing social enterprises - be they nonprofit, for-profit, or hybrid organizations. Unlike the business world where most stakeholders agree on the definition of success and are driven by market forces,... View Details
  • 14 Dec 1999
  • Research & Ideas

From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation

healthy communities. Traditionally, businesses have supported the social sector in two different ways: they contribute their employees' time for volunteer activities, and they support community initiatives... View Details
Keywords: by Rosabeth Moss Kanter
  • April 2005
  • Article

Partisan Social Happiness

By: Rafael Di Tella and Robert MacCulloch
We use a new approach to study questions in political economy that relies on data on the subjective well-being of a large sample of people living in the OECD over the period 1975-1992. Controlling for the personal characteristics of the respondents, year and country... View Details
Keywords: Political Partisanship; Political Economy; Society; Happiness
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Di Tella, Rafael, and Robert MacCulloch. "Partisan Social Happiness." Review of Economic Studies 72, no. 2 (April 2005): 367–93.
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 2 Aug 2012
  • Other Presentation

The Role of Business in Social and Economic Development: Creating Shared Value

By: Michael E. Porter
he ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
Keywords: Society; United States
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Porter, Michael E. "The Role of Business in Social and Economic Development: Creating Shared Value." World Bank, Washington, DC, August 2, 2012.
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 1997
  • Working Paper

Social Enterprise Series No.4: Business Leadership Lessons from the Cleveland Turnaround

By: James E. Austin
Citation
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Austin, James E. "Social Enterprise Series No.4: Business Leadership Lessons from the Cleveland Turnaround." Harvard Business School Working Paper, No. 98-022, September 1997.
  • 2007
  • Book

Business Solutions for the Global Poor: Creating Social and Economic Value

By: V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton
Keywords: Poverty; Society; Economics; Value
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Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero, and Brooke Barton. Business Solutions for the Global Poor: Creating Social and Economic Value. John Wiley & Sons, 2007.
  • 2020
  • Working Paper

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Social Entrepreneurship; Industry Clusters; Ethnicity; Immigration; Networks; United States
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Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Harvard Business School Working Paper, No. 16-042, October 2015. (Revised November 2020. NBER Working Paper Series, No. 21597, September 2015)
  • Teaching Interest

Field Course: Social Innovation Lab

By: Brian L. Trelstad
Co-taugh with Prof. John Kim
This course provides students an opportunity to use the discipline of entrepreneurial... View Details
Keywords: Innovation and Invention; Social Enterprise
  • 2016
  • Working Paper

Does Firm Innovation Affect Corporate Social Responsibility?

By: Rui Shen, Yi Tang and Ying Zhang
This study examines the relationship between firm innovation and CSR. Stakeholders’ concern over transaction-specific investments exacerbates when firms engage heavily in innovation activities. To secure stakeholders’ support, firms adopt CSR effectively as an ex ante... View Details
Keywords: Corporate Social Responsibility; Firm Innovation; Transaction-specific Investments; Firm Risk; Environmental Munificence; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Innovation and Invention
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Shen, Rui, Yi Tang, and Ying Zhang. "Does Firm Innovation Affect Corporate Social Responsibility?" Harvard Business School Working Paper, No. 16-096, February 2016.
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • April 2022 (Revised July 2022)
  • Case

Stalin’s Capitalists: American Business and Soviet Industrialization

By: Jeremy Friedman, Jingyu Liu and Christine Riggle
In the late 1920s and early 1930s when Joseph Stalin, leader of the world’s first Communist state, sought to industrialize his largely peasant country on an unprecedented scale, he turned for help to those who had the most experience constructing on such a scale:... View Details
Keywords: Communism; Industrialization; Socialism; History; Industry Growth; Economic Systems; Soviet Union
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Friedman, Jeremy, Jingyu Liu, and Christine Riggle. "Stalin’s Capitalists: American Business and Soviet Industrialization." Harvard Business School Case 722-058, April 2022. (Revised July 2022.)
  • Teaching Interest

Field Course: Social Innovation Lab

This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

Professor Kash Rangan is one of the pioneers of Harvard Business School's Social Enterprise Initiative, now 15 years old. Back in 1993, most people took a "spray and pray" approach to... View Details
Keywords: by Roger Thompson
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