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  • All HBS Web  (224)
    • People  (1)
    • News  (108)
    • Research  (99)
    • Multimedia  (5)
  • Faculty Publications  (60)

Show Results For

  • All HBS Web  (224)
    • People  (1)
    • News  (108)
    • Research  (99)
    • Multimedia  (5)
  • Faculty Publications  (60)
← Page 4 of 224 Results →
  • July 2005 (Revised April 2009)
  • Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain
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Quelch, John A. "Real Madrid Club de Futbol (Multimedia)." Harvard Business School Multimedia/Video Case 505-081, July 2005. (Revised April 2009.)
  • 26 Oct 2012
  • News

Brazil's Neymar Seeks World Cup, Advertising Gold

  • July–September 2014
  • Article

Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

By: Anita Elberse
Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
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Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
  • 07 Oct 2013
  • News

The case for blockbusters

  • 15 May 2014
  • News

Study: You Really Can 'Work Smarter, Not Harder'

  • February 2011 (Revised December 2012)
  • Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
  • 30 Sep 2014
  • News

What Tom Brady's Monday Night Fumble Teaches Us About Performance Evaluations

  • 03 Dec 2012
  • News

When Time is of the Essence, Try “Extreme Productivity”

  • November 2022 (Revised February 2024)
  • Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
  • July 2015 (Revised January 2020)
  • Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
  • 06 Oct 2014
  • News

Tom Brady's Demise Was Greatly Exaggerated

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
    • 19 Mar 2008
    • Research & Ideas

    Finding Success in the Middle of the Market

    Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling midfield is critical to success.... View Details
    Keywords: by John Quelch; Auto; Retail
    • 2019
    • Working Paper

    Persuasive Propaganda During the 2015 Argentine Ballotage

    By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
    We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
    Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
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    Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
    • 04 Nov 2013
    • News

    A Harvard Professor Knows Why the Bloated Blockbuster Will Never Die

    • 06 Nov 2006
    • Research & Ideas

    How South Africa Challenges Our Thinking on FDI

    after all. Many companies find it optimal to pick their niche rather than to try to completely diversify across risks. Q: How do you think the South African economy will evolve over the next five to ten years? A: A major test for South Africa is going to be World Cup... View Details
    Keywords: by Martha Lagace
    • December 2007 (Revised October 2008)
    • Case

    Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

    By: Anita Elberse and John A. Quelch
    On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
    Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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    Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
    • July 2003 (Revised October 2003)
    • Case

    Ottawa Voyageurs, The

    By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager
    Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details
    Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Sports Industry; Entertainment and Recreation Industry; Canada
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    DeLong, Thomas J., Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody, and David Ager. "Ottawa Voyageurs, The." Harvard Business School Case 404-023, July 2003. (Revised October 2003.)
    • April 2007 (Revised March 2008)
    • Case

    Dr. Iqbal Survé at Sekunjalo Investment Group (A)

    By: Linda A. Hill and Emily Stecker
    Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details
    Keywords: Crime and Corruption; Social Entrepreneurship; Investment; Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships; South Africa
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    Hill, Linda A., and Emily Stecker. "Dr. Iqbal Survé at Sekunjalo Investment Group (A)." Harvard Business School Case 407-019, April 2007. (Revised March 2008.)
    • 01 Apr 2008
    • First Look

    First Look: April 1, 2008

    emerge. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308013 Club Atlético Boca Juniors Harvard Business School Case 508-056 Club Atlético Boca Juniors is the most popular soccer club in Argentina and... View Details
    Keywords: Martha Lagace
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