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- All HBS Web
(2,683)
- People (8)
- News (771)
- Research (1,324)
- Events (1)
- Multimedia (17)
- Faculty Publications (446)
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- 02 Dec 2013
- Research & Ideas
Companies Choreograph Earnings Calls to Hide Bad News
computer algorithm. Bad News Bears What they discovered was surprising. This wasn't a small number of companies manipulating their earnings calls. "Instead, it seems that nearly every firm finds it useful to... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
In a hypercompetitive global economy, creativity has never been more important for success . But how do you create a company that unleashes and capitalizes on innovation? For answers, writers at the HBS Alumni Bulletin turned to five HBS... View Details
- March 27, 2025
- Article
How One Company Used AI to Broaden Its Customer Base
By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- December 2011
- Case
Roger Caracappa: Package Deals for the Estée Lauder Companies
Roger Caracappa must negotiate a cost-saving, innovative proposal from a potential French supplier that could displace the otherwise satisfactory, long-time incumbent supplier. Shortly after being promoted to executive vice president of the Estée Lauder Companies with... View Details
Keywords: Operations; Supply Chain Management; Change; Innovation and Invention; Cost vs Benefits; Beauty and Cosmetics Industry
Sebenius, James K. "Roger Caracappa: Package Deals for the Estée Lauder Companies." Harvard Business School Case 912-003, December 2011.
- September 22, 2023
- Article
How Software Companies Can Avoid the Trap of Product-Led Growth
By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Bussgang, Jeffrey J., and Oliver Jay. "How Software Companies Can Avoid the Trap of Product-Led Growth." Harvard Business Review (website) (September 22, 2023).
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's... View Details
Keywords: by Robert Simons
- 18 May 2009
- Other Presentation
Regional Competitiveness in a Global Economy: A Small Business Led Economic Strategy for America
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report 2007/08 (World... View Details
Porter, Michael E. "Regional Competitiveness in a Global Economy: A Small Business Led Economic Strategy for America." In National Small Business Week 2009. Champion Award Winners Luncheon, U.S. Small Business Adminstration, Washington, DC, May 18, 2009.
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
of brilliance, raining down like manna from some deity of inspiration. Teaching people how to be creative, on the other hand, is like teaching them how to be tall—that is, impossible. These days, as global competition intensifies, it's more important than ever that... View Details
Keywords: by Michael Blanding
- October 2012
- Case
Antoine Leboyer and ABR
By: Richard S. Ruback and Royce Yudkoff
Antoine Leboyer (HBS '92) acquired the Swiss-based software company ABR in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details
Keywords: Small Business; Corporate Finance; Acquisitions; Private Equity; Growth Management; France; Switzerland
Ruback, Richard S., and Royce Yudkoff. "Antoine Leboyer and ABR." Harvard Business School Case 213-055, October 2012.
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do we not hear more about safety?... View Details
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
Taken together, they suggest there are three critical hurdles or challenges that management faces in any restructuring program: 1. Design. What type of restructuring is appropriate for dealing with the specific challenge, problem, or opportunity that the View Details
Keywords: by Stuart C. Gilson
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
of a company that provides a free introductory service that’s “good enough to get people hooked,” says Ofek. “Zoom then does a good job of creating additional [paid] tier versions that are attractive to View Details
- September 2013 (Revised November 2015)
- Case
Living Proof: Are We a Technology Company or a Beauty Company?
By: Willy Shih
Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details
Keywords: Hair Care; Personal Care; Science-based; R＆D; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Science-Based Business; Business Strategy; Commercialization; Corporate Strategy; Technology Platform; Expansion; Beauty and Cosmetics Industry; United States; Boston; Cambridge
Shih, Willy. "Living Proof: Are We a Technology Company or a Beauty Company?" Harvard Business School Case 614-013, September 2013. (Revised November 2015.)
- 24 Jul 2023
- Research & Ideas
Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?
small acknowledgments over the years, but not enough to move the needle. “Maybe a company says, ‘We’re going to have a support group of workers with special needs kids who can meet monthly in a conference... View Details
Keywords: by Kara Baskin
- 24 May 2010
- Research & Ideas
Stimulus Surprise: Companies Retrench When Government Spends
professors Lauren Cohen, Joshua Coval, and Christopher Malloy discovered to their surprise that companies experienced lower sales and retrenched by cutting payroll, R&D, and other expenses. Indeed, in the years that followed a... View Details
Keywords: by Sean Silverthorne
- 07 Feb 2023
- Research & Ideas
Supervisor of Sandwiches? More Companies Inflate Titles to Avoid Extra Pay
research out of Harvard Business School. In fact, these are just a handful of suspect titles companies are using to classify hourly workers as supervisors and avoid paying an estimated $4 billion in overtime a year, finds a study by... View Details
Keywords: by Scott Van Voorhis
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
conflict. And then Shapiro, Rangan, and Sviokla took their own advice, following orders through eighteen companies to chart gaps in the OMC process. Their article on the research, "Staple Yourself to an Order," was recently... View Details
Keywords: by Sarah Jane Johnston
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of View Details
Keywords: by Danielle Kost
- March 2013 (Revised March 2014)
- Case
Cummins, Inc.: Building a Home Community for a Global Company
By: Joseph L. Bower and Michael Norris
In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details
Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States
Bower, Joseph L., and Michael Norris. "Cummins, Inc.: Building a Home Community for a Global Company." Harvard Business School Case 313-024, March 2013. (Revised March 2014.)