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- All HBS Web (355)
- Faculty Publications (38)
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an idea or product to View Details
Keywords: by John Deighton and Leora Kornfeld
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
from trailers to produce clips and test it in an online experiment and in a field experiment. The results provide evidence that the production of short clips using the proposed methodology can be an effective tool to market movies and... View Details
Keywords: Dina Gerdeman
- 15 Jan 2013
- First Look
First Look: January 15
upstream units to sell intermediate goods to other sector firms. We demonstrate that the 10 largest electronics firms had two-way vertically permeable boundaries while almost no firms in the automotive sector had adopted that practice.... View Details
Keywords: Sean Silverthorne
- 25 Oct 2011
- First Look
First Look: October 25
both longs and shorts following losses and a weaker tendency to add risk following gains. By differentiating between position level, portfolio level, and aggregate cross-portfolio losses in currency investments, we demonstrate that this... View Details
Keywords: Sean Silverthorne
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
scenario in an experiment, most people did indeed choose the longer stick, whereas only 15 percent initially chose the shorter one. However, when the short version was labeled as “newer,” twice as many, about 31 percent, chose it—even... View Details
- 09 Jan 2012
- Research & Ideas
Location, Location, Location: The Strategy of Place
telecommunications venture initially forayed into Japan on a learning expedition to better understand the country's sophisticated consumers, but was soon captivated by the established market. The exploratory mission quickly morphed into View Details
Keywords: by Dina Gerdeman
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
Hedge funds, like venture funds, do not reveal performance. But they should be required to do so. Hedge funds don't really hedge; mainly they sell short as well as buy long; and they are very aggressive in... View Details
Keywords: by D. Quinn Mills
- 29 Mar 2022
- Book
5 Qualities That Help Companies Thrive for Decades—Even Centuries
use business to improve society comes from “some moral compass and a calling of, ‘I really have to do this,’” says Khanna. “This translates into leaving money on the table in the short term. But that money on the table turns out to buy an... View Details
Keywords: by Sean Silverthorne
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
needed today.” Organizations should supplement interviews with on-the-ground work by asking candidates to role play, complete a job trial, or do an internship. This gives managers insight into how well they will sell for that particular... View Details
Keywords: by Dina Gerdeman
- 14 Feb 2017
- First Look
First Look at New Research: February 14
Psychological Science Psychologically Informed Implementations of Sugary Drink Portion Limits By: John, Leslie, Grant Donnelly, and Christina Roberto Abstract—In 2012, the New York City Board of Health prohibited restaurants from selling... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
This case presents three short vignettes, with three fictitious organizations, to facilitate a discussion around these important decisions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817010-PDF-ENG Harvard Business... View Details
Keywords: Sean Silverthorne
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
economists worry a lot about how a country can increase its GDP growth rate, how higher growth of output can be achieved over the long term, and how we can make sure that in the short term total output isn't unduly volatile (with... View Details
Keywords: by Sean Silverthorne
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
no longer hurt American interests—its incidence would fall on Japanese, Korean, and Taiwanese manufacturers trying to sell into the highly competitive American market. Q: President Jimmy Carter ceded formal control. Why did our interest... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
traditionally come in one-half gallon (or two quart) containers, Breyers and Edy's are now selling their ice cream in 1.75-quart containers. This allows these brands to sell at a sticker price comparable to... View Details
Keywords: by Manda Salls
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
short horizon and the volatility of their stock, this does not apply to the association between short-termism and cost of capital. We interpret this as evidence that our short-termism measure captures a dimension of non-diversifiable risk... View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
First, the supply chain in health care is a mess. There are so many intermediaries selling to other people, and Amazon has done extremely well by streamlining the supply chain. So they must be thinking that the current insurers and other... View Details
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
using combinations of four integers, about 4 billion possible combinations. The problem: Internet growth is so dramatic that potential IPv4 addresses are running short on supply. A new standard called IPv6 will solve the problem with... View Details