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      • April 2009 (Revised December 2010)
      • Supplement

      Intel NBI: Intel Corporation's New Business Initiatives (B)

      By: Willy C. Shih
      Keywords: Business Strategy; Semiconductor Industry
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      Shih, Willy C. "Intel NBI: Intel Corporation's New Business Initiatives (B)." Harvard Business School Supplement 609-102, April 2009. (Revised December 2010.)
      • March 2009
      • Teaching Note

      Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)

      By: Willy C. Shih
      Teaching Note for [609089]. View Details
      Keywords: Design; Policy; Globalization; Research and Development; Information Technology; Commercialization; Semiconductor Industry; Taiwan
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      Shih, Willy C. "Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)." Harvard Business School Teaching Note 609-090, March 2009.
      • February 2009
      • Teaching Note

      AMD Dresden: Copy Inexactly! (TN)

      By: Willy C. Shih
      Teaching Note for [609004]. View Details
      Keywords: Growth and Development; Production; Management Practices and Processes; Organizational Culture; Investment; Industry Clusters; Groups and Teams; Motivation and Incentives; Competency and Skills; Engineering; Science; Geographic Location; Semiconductor Industry; Germany; Europe; United States
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      Shih, Willy C. "AMD Dresden: Copy Inexactly! (TN)." Harvard Business School Teaching Note 609-091, February 2009.
      • February 2009 (Revised December 2010)
      • Case

      Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry

      By: Willy C. Shih and Jyun-Cheng Wang
      The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor... View Details
      Keywords: Economic Growth; Industry Structures; State Ownership; Business and Government Relations; Competition; Semiconductor Industry; Taiwan
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      Shih, Willy C., and Jyun-Cheng Wang. "Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry." Harvard Business School Case 609-089, February 2009. (Revised December 2010.)
      • January 2009 (Revised October 2012)
      • Case

      Semiconductor Manufacturing International Corporation: 'Reverse BOT'

      By: Willy Shih
      Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
      Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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      Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
      • August 2008 (Revised December 2009)
      • Case

      Nantero

      By: William A. Sahlman, Dan Heath and Caroline Perkins
      This case describes a decision confronting the founder of Nantero, a company developing a new semiconductor technology. The company needs to raise additional venture capital. Potential investors have competing visions for the company, and its business model. Some... View Details
      Keywords: Business Model; Decision Choices and Conditions; Venture Capital; Investment; Product Development; Production; Technology; Semiconductor Industry
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      Sahlman, William A., Dan Heath, and Caroline Perkins. "Nantero." Harvard Business School Case 809-031, August 2008. (Revised December 2009.)
      • August 2008
      • Teaching Note

      System on a Chip 2008: Global Unichip Corp. (TN)

      By: Willy C. Shih
      Teaching Note for [608159] and [609001]. View Details
      Keywords: Vertical Integration; Horizontal Integration; Industry Structures; Technology; Semiconductor Industry
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      Shih, Willy C. "System on a Chip 2008: Global Unichip Corp. (TN)." Harvard Business School Teaching Note 609-033, August 2008.
      • August 2008
      • Case

      System on a Chip 2008: Ardentec Corporation

      By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Ting-Chen Chen
      Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the... View Details
      Keywords: Growth and Development Strategy; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Manufacturing Industry
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      Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Ting-Chen Chen. "System on a Chip 2008: Ardentec Corporation." Harvard Business School Case 609-026, August 2008.
      • August 2008 (Revised December 2010)
      • Case

      AMD Dresden: Copy Inexactly!

      By: Willy C. Shih
      The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the... View Details
      Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden
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      Shih, Willy C. "AMD Dresden: Copy Inexactly!" Harvard Business School Case 609-004, August 2008. (Revised December 2010.)
      • July 2008 (Revised April 2009)
      • Background Note

      Horizontal Specialization and Modularity in the Semiconductor Industry

      By: Willy C. Shih, Chintay Shih and Chen-Fu Chien
      Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It... View Details
      Keywords: Customer Value and Value Chain; Intellectual Property; Industry Structures; Horizontal Integration; Semiconductor Industry
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      Shih, Willy C., Chintay Shih, and Chen-Fu Chien. "Horizontal Specialization and Modularity in the Semiconductor Industry." Harvard Business School Background Note 609-001, July 2008. (Revised April 2009.)
      • June 2008
      • Case

      System on a Chip 2008: Global Unichip Corp.

      By: Willy C. Shih, Chintay Shih, Chen-Fu Chien and Yuan-Chieh Chang
      Though much of the semiconductor industry has shifted to a horizontal model, complexity driven by technological evolution is driving a shift in the perceived boundaries in the value chain. Global Unichip sees itself as a "virtual integrated device manufacturer," a... View Details
      Keywords: Customer Value and Value Chain; Horizontal Integration; Vertical Integration; Boundaries; Semiconductor Industry
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      Shih, Willy C., Chintay Shih, Chen-Fu Chien, and Yuan-Chieh Chang. "System on a Chip 2008: Global Unichip Corp." Harvard Business School Case 608-159, June 2008.
      • May 2008 (Revised December 2010)
      • Case

      Chi Mei Optoelectronics

      By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
      Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
      Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Electronics Industry; China; South Korea; Taiwan
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      Shih, Willy C., Chintay Shih, Jyun-Cheng Wang, and Ho Howard Yu. "Chi Mei Optoelectronics." Harvard Business School Case 608-123, May 2008. (Revised December 2010.)
      • May 2008
      • Teaching Note

      Radical Collaboration: IBM Microelectronics Joint Development Alliances (TN)

      By: Willy C. Shih and Andrew A. King
      Teaching Note for [608121]. View Details
      Keywords: Semiconductor Industry
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      Shih, Willy C., and Andrew A. King. "Radical Collaboration: IBM Microelectronics Joint Development Alliances (TN)." Harvard Business School Teaching Note 608-122, May 2008.
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: Handheld Graphics Organization

      By: Willy C. Shih and Thomas Thurston
      The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: MXP Digital Media Processor

      By: Willy C. Shih and Thomas Thurston
      "Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
      Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)
      • February 2008 (Revised November 2008)
      • Case

      Radical Collaboration: IBM Microelectronics Joint Development Alliances

      By: Willy Shih, Gary Pisano and Andrew A. King
      IBM's "Radical Collaboration" model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary,... View Details
      Keywords: Cost Management; Investment; Collaborative Innovation and Invention; Problems and Challenges; Alliances; Networks; Partners and Partnerships; Research and Development; Competitive Advantage; Semiconductor Industry
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      Shih, Willy, Gary Pisano, and Andrew A. King. "Radical Collaboration: IBM Microelectronics Joint Development Alliances." Harvard Business School Case 608-121, February 2008. (Revised November 2008.)
      • January 2008 (Revised October 2015)
      • Case

      Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

      By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
      After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
      Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan
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      Kirby, William C., Michael Shih-Ta Chen, and Keith Wong. "Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy." Harvard Business School Case 308-057, January 2008. (Revised October 2015.)
      • 2007
      • Working Paper

      Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry

      By: Minyuan Zhao and Juan Alcacer
      Despite the many advantages offered by technology clusters, firms located in them face the risk of losing valuable knowledge to nearby competitors. In this study, we argue that multi-location firms strategically organize their R&D activities to appropriate the value of... View Details
      Keywords: Information Technology; Industry Clusters; Innovation and Invention; Geographic Location; Competitive Strategy; Globalization; Semiconductor Industry
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      Zhao, Minyuan, and Juan Alcacer. "Global Competitors as Next-Door Neighbors: Competition and Geographic Concentration in the Semiconductor Industry." Michigan Ross School of Business Working Paper, No. 1091, March 2007. (Available at SSRN.)
      • January 2007
      • Case

      AMD: A Customer-Centric Approach to Innovation

      By: Elie Ofek and Lauren Barley
      AMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006... View Details
      Keywords: Customer Focus and Relationships; Price; Leadership; Brands and Branding; Product Launch; Product Development; Competitive Strategy; Customization and Personalization; Semiconductor Industry
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      Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007.
      • 2006
      • Other Unpublished Work

      Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry

      By: Juan Alcacer and Rachelle C. Sampson
      Anecdotal evidence suggests that patent litigation has increased in the last 20 years as firms in knowledge intensive industries use patents more frequently to protect their knowledge stocks and managers focus on extracting new revenue streams from existing patent... View Details
      Keywords: Patents; Competition; Lawsuits and Litigation
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      Alcacer, Juan, and Rachelle C. Sampson. "Does Competition Increase Patent Litigation? Empirical Evidence of Strategic Patenting in the Telecom Equipment Industry." 2006. (Presented at Academy of Management Annual Meeting in Honolulu, HI, August 2005.)
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