Screening - Publications - Faculty & Research

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and Hulu force us to watch a brief... View Details

Keywords: by Carmen Nobel; Consumer Products

28 Apr 2016
News

Health Care Dominates HBS Startup Comp

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

Citation

Find at Harvard

16 Jun 2020
News

Why Do People Avoid Facts That Could Help Them?

December 1980 (Revised June 2006)
Case

University Health Services: Walk-In Clinic

The walk-in clinic for general outpatient care at a major university experiences complaints about excessive waiting times. The system is changed to provide for initial screening of arriving patients in order to route them to appropriate health care providers. The... View Details

Keywords: Organizational Change and Adaptation; Service Delivery; Health Care and Treatment; Performance Evaluation; Health Industry

Citation

Educators

Purchase

17 Jun 2011
News

Eureka Forbes, TCS, Zensar: How Indian companies have benefited by being a Harvard case study

18 Feb 2021
Blog Post

SIPs in 2021

entire class openly in tears. But there we were, Zoom screen after Zoom screen of emotional, vulnerable participants reacting to the deeply personal reflections of Bozoma (Boz) Saint John, the CMO of... View Details

January–February 2025
Article

The Double-Edged Sword of Exemplar Similarity

By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher

We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Performance Evaluation

March 1997 (Revised October 2017)
Case

Hospital Equipment Corporation

By: Clayton M. Christensen and Rory McDonald

Hospital Equipment Corp. is a very successful maker of hospital beds. Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development. It discovers that... View Details