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Show Results For
- All HBS Web
(6,009)
- People (4)
- News (1,259)
- Research (3,419)
- Events (83)
- Multimedia (192)
- Faculty Publications (2,846)
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- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- Research Summary
Science-Based Business and the Business of Science
By: H. Kent Bowen
Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
- December 1998 (Revised September 1999)
- Case
Novartis: Betting on Life Sciences
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details
Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Novartis: Betting on Life Sciences." Harvard Business School Case 599-076, December 1998. (Revised September 1999.)
- January 2020
- Case
Kaggle 2019 Data Science Survey
By: Yael Grushka-Cockayne, Michael Parzen, Paul Hamilton and Steven Randazzo
Grushka-Cockayne, Yael, Michael Parzen, Paul Hamilton, and Steven Randazzo. "Kaggle 2019 Data Science Survey." Harvard Business School Case 620-091, January 2020.
- May 1986
- Case
Science Technology Co., Software Case
By: Thomas R. Piper
Piper, Thomas R. "Science Technology Co., Software Case." Harvard Business School Case 286-081, May 1986.
- March 2021 (Revised May 2021)
- Case
Managing Science Communication at Bayer
By: Joshua Schwartzstein and Adi Sunderam
Schwartzstein, Joshua, and Adi Sunderam. "Managing Science Communication at Bayer." Harvard Business School Case 921-045, March 2021. (Revised May 2021.)
- March 1998
- Teaching Note
Orbital Sciences Corporation: ORBCOMM TN
By: Das Narayandas
Teaching Note for (9-598-027). View Details
Keywords: Telecommunications Industry
- October 2012 (Revised March 2022)
- Case
Kleiner-Perkins and Genentech: When Venture Capital Met Science
By: Felda Hardymon and Tom Nicholas
Genentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into... View Details
Keywords: Innovation ＆ Entrepreneurship; Venture Capital; Innovation and Invention; Entrepreneurship; Information Technology; Science; Biotechnology Industry; United States
Hardymon, Felda, and Tom Nicholas. "Kleiner-Perkins and Genentech: When Venture Capital Met Science." Harvard Business School Case 813-102, October 2012. (Revised March 2022.)
- February 2024
- Teaching Note
Data Science at the Warriors
By: Iavor I Bojinov and Jessie Li
Teaching Note for HBS Case No. 622-048. View Details
- Article
The Sciences of Design: Observations on an Emerging Field
By: S. Purao, C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje and B. Smith
he boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details
Purao, S., C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje, and B. Smith. "The Sciences of Design: Observations on an Emerging Field." Art. 29. Communications of the Association for Information Systems 23 (2008).
- 2014
- Working Paper
Bridging Science and Technology Through Academic-Industry Partnerships
By: Sen Chai and Willy C. Shih
Scientific research and its translation into commercialized technology is a driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a... View Details
Keywords: Innovation; Firm Performance; Public-private Partnership Funding; Translational Research; Small And Medium Enterprises; Partners and Partnerships; Public Sector; Private Sector; Performance; Science-Based Business; Innovation and Invention
Chai, Sen, and Willy C. Shih. "Bridging Science and Technology Through Academic-Industry Partnerships." Harvard Business School Working Paper, No. 13-058, January 2013. (Revised July 2014.)
- 2025
- Working Paper
Productivity Beliefs and Efficiency in Science
By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- November 1993
- Article
Marketing Science in a Changing Environment
By: A. J. Silk
Silk, A. J. "Marketing Science in a Changing Environment." Journal of Marketing Research (JMR) 30 (November 1993): 401–404.
- March 2001
- Case
FIRST: For Inspiration and Recognition of Science and Technology
Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details
Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology
Sahlman, William A. "FIRST: For Inspiration and Recognition of Science and Technology." Harvard Business School Case 801-380, March 2001.
- September 2012 (Revised September 2012)
- Course Overview Note
Building Life Science Businesses Fall 2012: Course Outline and Syllabus
This Course Outline and Syllabus gives an overview of the Fall 2012 class Building Life Science Businesses View Details
- October 2022 (Revised February 2023)
- Teaching Note
Managing Science Communication at Bayer
Teaching Note for HBS Case No. 921-045. View Details
- December 2004
- Article
Science and the Diffusion of Knowledge
Sorenson, Olav, and Lee Fleming. "Science and the Diffusion of Knowledge." Research Policy 33, no. 10 (December 2004): 1615–1634.