Scenarios - Publications - Faculty & Research

01 Dec 2017
News

The Business Case (Or Not) for Sustainability

we’re burning down the house and we have to stop? When is it going to happen?” And he looks at me and says, “You know, change is really slow until it’s fast.” One of the things I do with businesspeople is a very simple scenario analysis:... View Details

01 Jan 2003
News

Greylock

have to earn our place at the table every day," notes McCance, who is currently Greylock's chairman. "The star is the entrepreneur. We want to win the award for best supporting actor." Other successful scenarios have played out numerous... View Details

01 Sep 2015
News

The Protagonist Goes Prime Time

classmate working at IDEO connected him with the company. Unlike traditional case writing where a scenario can often be re-created, however, a multimedia case is most compelling when a company is in the midst of a project or challenge—and... View Details

Keywords: April White

24 Mar 2022
News

Well Said

was everywhere. In the dining hall, going and asking for a particular food or item and just saying that word and having to be asked again what I wanted. So such a simple scenario with such simple words, even that initially was more... View Details

08 May 2019
News

Lessons from the Ashes

death. I've done all these what-if scenarios. The problem with what-if scenarios is you never get to play out what would have happened. You're just guessing, you don't know. It takes a while—well, it can take a while—it did with me.... View Details

01 Dec 1998
News

Year 2000 Computer Problem and You: Disaster for Some, Lessons for All

mix-ups. The situation has given birth to a burgeoning industry of Y2K debuggers, along with articles, books, and Web sites proposing likely scenarios and possible safeguards. Government and corporate sectors in this country have begun to... View Details

01 Sep 2003
News

Books

scenarios early on in the product development process, while the financial and organizational costs of changing course are still relatively low. In Experimentation Matters, Thomke defines six principles that managers should keep in mind... View Details

Keywords: Deborah E. Blagg; Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2007
News

Mead Treadwell

Our commission is conducting an Arctic Marine Shipping Assessment for the eight Arctic nations, looking at scenarios in which ice conditions and so forth are not the limiting factor. Are Northern people convinced that climate change is... View Details

Keywords: Garry Emmons; Oil and Gas Extraction; Mining; Management, Scientific, and Technical Consulting Services; Professional Services; Transportation

18 Apr 2022
News

Home Grown

started InMobi? Naveen Tewari: I always felt that the country has had the ability, the technological prowess, the entrepreneurial spirit to be able to build something. And we have had scenarios of, you know, a few companies getting built... View Details

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

goal was to drive practical and tactical conversation about what women should know and do when faced with #MeToo-type issues in the workplace,” she says. “So we structured the discussion using three possible scenarios that the panel then... View Details

Keywords: Margie Kelley

01 Jun 2011
News

The Best-Laid Plans

glorious failure. I figured we would either turn it into a national chain or drive it into the ground trying,” he reflects. “In reality, the most likely scenario is the one that played out. “The original business plan vision of Finale... View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

Publications