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- 01 Dec 2016
- News
Vive la Madeleine!
the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a general decline in View Details
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 01 Jun 2017
- News
Supercharged
And government officials are furiously promoting what they call new energy vehicles (NEVs)—a catchall term that includes electrics, hybrids, and fuel-cell vehicles—through a variety of means. As a result, local EV manufacturers have... View Details
- 01 Feb 1997
- News
Doing It Your Way
management for individuals. Startups that reward the entrepreneur's ability to "hustle," such as those involving business-to-business selling, are also better bets. "If you want to sell a mass-market product, you won't be able to personally have View Details
- 01 Dec 2016
- News
Alumni Books of 2016
(CreateSpace) Working at Google, El Awar navigated a challenging journey filled with unexpected twists, triumphs, and even heartbreak as she created her own path at one of the world’s most mysterious sales organizations. Despite her... View Details
- 01 Mar 2010
- News
Lords of Strategy
the best can be fairly hermaphroditic creatures, one minute exhibiting a professor’s passion for the great clarifying concept, the next displaying sales skills worthy of a street hustler. Among my contentions is that it was this very... View Details
- 01 Mar 2008
- News
Innovation, Inc.
and entrepreneurs do to promote a healthy, positive inner work life among employees? A pat on the back or a company Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days... View Details
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
- 01 Jun 2010
- News
$how Me the Money
actors. “The richest countries are the biggest promoters of lawlessness in international trade and finance,” Baker writes in his 2005 book, Capitalism’s Achilles Heel. “In a process that parades as agreeable enterprise illegal money... View Details
- 01 Apr 1996
- News
Stewards of the Seventh Generation
text, four HBS alumni demonstrate what they and their companies are specifically doing to promote sustainable development. Their efforts show how environmental strategies can both enhance productivity and help to ensure that the earth... View Details
- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the... View Details
Keywords: Eileen K. McCluskey