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- 01 Sep 2014
- News
Book Review: Getting Beyond Yes
The Choices, Systems, and Behaviors that Drive Effective Selling, Frank V. Cespedes laments the fact that sales and strategy rarely make a joint and complementary appearance in MBA classrooms or academic journals. Professors stick safely... View Details
- 01 Mar 2007
- News
Security Chief
acquisitions. Today, the company Parker leads from its headquarters in Bradenton, Florida, offers a wide range of products to protect people and property, has 6,500 employees, operates in 35 countries, and generates annual View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
could help lower growing recycling costs (start with Houston and Austin). Any sales to customers like that can also help Neutrall’s D2C efforts on its own website or on Amazon. —Frank Cespedes, MBA Class of 1973 Senior Lecturer of... View Details
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
where anyone can contribute to create a “win-win” business together. When I joined Sanrio in 2008, our market cap was about $500 million. Now it’s closer to $3.5 billion, with $750 million in sales and an View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
helped promote highway construction. Some complements to the automobile already existed. One was loans - but here, too, carmakers took an active hand in making them more accessible and attractive. First General Motors and then Ford set up View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
president of its Americas division, a post he’s held since 2005. Believed by many to be on course to be Ford’s next CEO, Fields has had a rich apprenticeship. After graduating from Rutgers University, he joined IBM in sales and marketing... View Details
- 01 Dec 2005
- News
Buy the Book
as a sublime integration of operations and marketing,” says Deighton, who taught the case to MBAs for the first time this fall in the elective course Consumer Marketing. “Patterson understands that if you want shelf space you need to... View Details
- 01 Mar 2011
- News
Two Kinds of Green
to its current home in Durham, North Carolina, in 1993 and focused exclusively on personal care; by 1998, its product line included more than 100 items and annual sales exceeded $8 million. In 2003, Quimby (who had bought out Shavitz ten... View Details
- 01 Dec 2014
- News
In My Humble Opinion: Vittorio Colao (MBA 1990)
As CEO of the London-based telecom Vodafone Group, Vittorio Colao (MBA 1990) has led a series of headline-grabbing acquisitions and divestitures, from the company’s $1.7 billion purchase of British multinational telecom Cable & Wireless to its View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards.... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
to 2 percent range. Should the price be 0.25 percent or 1 percent? Second, how would an active robo-advisor work with other market participants? Alpha could leapfrog traditional advisors and deal directly with consumers, work with traditional advisors to make their... View Details
- 01 Dec 2019
- News
Organic Matter
with nearly 30 times the heat-trapping powers of CO2—represents 10 percent of US greenhouse gas emissions; according to the EPA, dairies and other livestock operations account for a third of that amount. California Bioenergy, founded in... View Details
- 01 Jun 2006
- News
One-on-One with Tom Oreck
home-cleaning product line, opened nearly 500 company stores, and doubled sales (it doesn’t disclose figures). The future looked bright — until last August 29. That’s when Hurricane Katrina almost ruined everything. In the storm’s... View Details
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Management Déjà Vu,” by asking his audience about their concerns, as owners and operators of small businesses. A number of issues were voiced: sales and marketing; cash flow; hiring and motivating employees;... View Details
- 27 Jul 2017
- News
Seeing a Way Forward
years later, looking for a new challenge, she came across salauno. Captivated by the organization’s mission and work, she negotiated a month-long project to show the directors how she could make their operation more efficient. “I... View Details
Keywords: Jennifer Myers
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
demarcation. Now the workers are on the floor, delivering orders or helping customers with the new kiosks; Karavites has updated his employee training to include a focus on customer interaction. Average customer count is up at this location, he says, outpacing his... View Details
- 01 Mar 2006
- News
The Real Conflict
prices are significantly lower than its competitors. Assuming the company’s prices are 8 percent lower — at the low end of the estimates from various studies summarized in a recent report by Global Insight — and applying that to Wal-Mart’s domestic View Details
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details
- 26 Oct 2017
- News
Can Farming Save the Planet?
says, but also means the soil can capture a significant amount of carbon dioxide, which is the major cause of global warming. That is the focus of Sustainable Farm Partners (SFP), a combination farming operation and private equity group,... View Details
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details
Keywords: Julia Hanna