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- Faculty Publications (32)
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- All HBS Web (162)
- Faculty Publications (32)
- 07 Sep 2011
- First Look
First Look: Sept. 7
practitioners. In this study of athlete endorsements, we find there is a positive payoff to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing... View Details
Keywords: Sean Silverthorne
- Web
Online Business Strategy Course | HBS Online
Strategy Sales Success and Willingness to Pay Asking How Near-Customers Featured Exercises Identify ways to increase and decrease willingness to sell (WTS) to create a dual advantage Explore the idea of value drivers 5 hrs Module 2 Adding... View Details
- Web
HBS Entrepreneurship Summit - Alumni
Landscape Lynn Schenk, Director, Business and Environment Initiative Rahul Shendure (MBA 2001) Sidney McLaurin, Material Impact Monica Varman (MBA 2016), G2 Venture Partners Entrepreneurial Sales Lou Shipley (MBA 1990), Senior Lecturer of... View Details
- Web
CSV in Practice - Institute For Strategy And Competitiveness
thinking. Profits involving a social purpose represent a higher form of capitalism—one that will enable society to advance more rapidly while allowing companies to grow even more. The result is a positive cycle of company and community... View Details
- Web
HBS - Financials | Supplemental Financial Information
representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media presence. In addition, HBR Press... View Details
- 12 Mar 2021
- News
My Favorite Case
a fintech unicorn that spans multiple verticals. After another sales record during the 2016 Global Shopping Festival with Alibaba, Ant Financial’s chief strategy officer contemplates the various opportunities and challenges associated... View Details
- 01 Dec 2022
- News
Singing to the Corn
you will, for an alternative to the high-yield, soil-depleting cycle of tilling, pesticides, and fertilization that could ultimately endanger the planet’s ability to grow enough food for its people. Through gardens planted with heirloom... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007.... View Details
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
she set store standards, instituted training programs, and rejuvenated performance. Due to her success in operations over the next two years, this manager received two more challenging assignments. First, she became director of sales for... View Details
Keywords: by Linda Hill
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
risk, Raman explains, has been through inventory. But "for numerous reasons, inventory became very expensive." Shorter product life cycles contribute to higher expenses, for example, in the personal computer market, where the... View Details
Keywords: by David Stauffer
- Web
HBS - Financials | Supplemental Financial Information
2021. As a result, total Publishing revenue increased 5 percent from fiscal 2020 to $274 million. HBP international revenue continued its steady growth, increasing 8 percent and representing approximately 40 percent of the group's total annual View Details
- Web
HBS - Financials | Supplemental Financial Information
which increased 6 percent and accounted for 43 percent of the group’s total annual sales in fiscal 2023. Revenue from Corporate Learning products and services increased 7 percent from fiscal 2022. Corporate Learning partners with... View Details
- 22 Feb 2022
- News
New Urban Order
largest public fast-charging network in the United States, which estimates that almost 5 percent of new vehicle purchases are electric today, and that electric vehicles will make up more than 40 percent of new light-duty vehicle sales in... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 01 Dec 2009
- News
One Man Crime Wave
young woman about to make a splash is, of course, beautiful, very much alive, and inconvenienced by the cement block wired to her leg). By the time he died in 1986, MacDonald had published nearly 500 short stories and 78 books, with sales... View Details
- Web
2024 Reunion Presentations - Alumni
Equity through the Economic Cycles Professor Victoria Ivashina No additional materials available + More Info – Less Info This talk is based on a draft of a book that explores the interplay between the evolution of the private equity... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
and recovering from a crisis, increasing close rates, the efficiency of a sales model, and its segment focus are strategic issues, not only sales management tasks. Consider: when commerce resumes, what’s the... View Details
Keywords: by Frank V. Cespedes
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
and development initiatives aimed at aligning selling behaviors with market realities. Q: How can companies deal with these issues and overcome obstacles to set a strategic foundation for sales success? A: First, as the performance... View Details
- 01 Mar 2007
- News
HBS Issues Upbeat 2006 Annual Report
As a business, HBS had a banner year in fiscal 2006. Demand for the School’s Executive Education programs was up, sales of cases and other print products grew, the MBA Program attained a 91 percent admissions yield, and total revenue... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
apart. “If this cycle continues, whole retail chains can quickly become full of zombie stores” Taken all together, lower price points, decreased traffic, and smaller baskets means lower sales and margins for... View Details
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
Linda Katz (both MBA 1994) considered thirty different companies before buying Molded Dimensions, Inc., a manufacturer of rubber and polyurethane products located outside Milwaukee, Wisconsin. Since purchasing the company in April 2001, the Katzes have concentrated on... View Details