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- All HBS Web (188)
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- 08 Feb 2000
- Research & Ideas
Building Effective R&D Capabilities Abroad
researchers and made plans for further expansion. In order to integrate the new laboratory's scientists into the Xerox community, senior R&D management in Palo Alto, California, allocated a considerable part of the initial laboratory View Details
Keywords: by Walter Kuemmerle
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
in every [Hummer] H2 around here." "I heard a rumor that Porsche was devoting their entire racing budget to the "Cayenne Challenge," an event that pits homemakers from different nations against each other in a... View Details
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a... View Details
Keywords: by Susan Young
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
that? What does my budget look like?’ If you’re being asked to do these important things, the first thing you’ll want to know is what resources you’re getting.” 2. What measures are used to evaluate that individual’s performance? This... View Details
Keywords: by Dina Gerdeman
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: Marketers say they... View Details
- 12 Jun 2018
- Research & Ideas
In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?
their cash reserves have suddenly expanded—they tend to put that extra budget towards more exploratory projects,” says Harvard Business School Assistant Professor Joshua Krieger. He co-authored the study Developing Novel Drugs with... View Details
- 05 Sep 2019
- Sharpening Your Skills
Making the Right Technical Hire
developers and 27 percent wanted sales leads, 13 percent were looking for growth marketers and 7 percent wanted front-end developers/UX/designers. Sure, it’s fine to look for a generalist [or augmenting your team with an outsourced dev... View Details
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target... View Details
Keywords: by Frank V. Cespedes
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
also worries that a company is at risk if sales depend too much on one or two megabrands that could run into lawsuits from generic competitors or regulatory challenges. On the other hand, the president of Warner Bros. (think Batman) aims... View Details
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold... View Details
Keywords: Dina Gerdeman
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
company to pull out of the exchanges. The largest health insurer in the US, UnitedHealth Group, never really embraced the exchanges in the first place and has also suspended the sale of many of its plans on the exchanges for 2017.... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
Gilbert Gilbert: The same problem exists today. We have just talked to a large financial services firm that has spent millions of dollars building a formal resource allocation system, yet all their efforts have been at the very senior levels of management. The... View Details
Keywords: by Martha Lagace
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
answer that question, the researchers compared the performance of companies that had undergone some level of digital transformation with those that didn’t. They found that: Expanding IT budgets increased hiring by 11 percent and View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
numbers, many of those responsible for social engagement online reached out to key decision makers in the company to try to obtain an ever-larger budget for such efforts. Invariably, however, they are met with the same question: "How much... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
customers notorious for labyrinthine procurement processes and glacial sales cycles. At the same time, Weiss reasons, if approached in the right way, selling to the public sector can amount to a huge opportunity for the right business.... View Details