Publications

January 2011
Teaching Note

The Travails of Rubber: Goodyear or Badyear? (TN)

By: Tom Nicholas

Teaching Note for 808118. View Details

Keywords: Profit; Rights; Independent Innovation and Invention; Patents; Commercialization; Motivation and Incentives; Rubber Industry; Rubber Industry

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Rubber Industry; Rubber Industry; United States

November 1999 (Revised November 1999)
Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details

Keywords: Conflict Management; Product Launch; Rubber Industry; Rubber Industry

April 2024
Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim

April 2024
Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud

When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details

July 2001 (Revised February 2003)
Case

Recall 2000: Bridgestone Corp. (A)

By: Lynn S. Paine

In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details

Keywords: History; Crisis Management; Business Processes; Cross-Cultural and Cross-Border Issues; Rubber Industry; Rubber Industry; Rubber Industry; Japan; United States

27 Apr 2015
Lessons from the Classroom

Leadership Lessons From Outer Space

Equipped with rubber bands, the bags un-fussily but effectively deal with garbage in a weightless environment. "It sounds silly, but trash in space is a big deal," he said. "Sometimes the best technology is the... View Details

Keywords: by Carmen Nobel; Aerospace

04 Apr 2011
Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

hospital bed for immobile patients and a rubber heel for walking casts.) But retail billionaires such as Walmart's Walton family generally make their money by figuring out the most effective ways to manage goods and services, even if the... View Details

Keywords: by Carmen Nobel; Health

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

firms in an industry adhere to. For example, the dominant design in automobiles today has a gasoline engine, four wheels with rubber tires, a steering wheel, a closed body, and automatic transmission. Designers may change the attributes... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

14 Oct 2009
First Look

First Look: October 14

fiscal and risk premium data for Brazil states between 1891 and 1930 to show that Brazilian states with natural endowments that were allowed to export commodities high in demand (e.g., rubber and coffee) ended up having higher revenues... View Details

Keywords: Martha Lagace

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

risk-taking, and this particular war proved the value of taking risks on new technologies and methods of production beyond one's imagination. As just one example, the rapid development of the synthetic rubber industry demonstrated that... View Details

Keywords: by Spencer E. Ante

02 Feb 2010
First Look

First Look: Feb. 2

capacity to pay. We use a newly created database with state-level fiscal and risk premium data for Brazil states between 1891 and 1930 to show that in Brazilian states that exported commodities that were in high in demand (e.g., rubber... View Details

Keywords: Martha Lagace

12 Jan 2010
First Look

First Look: Jan. 12

(e.g., rubber and coffee) ended up having higher revenues per capita and, thus, lower cost of capital. We also explain that the variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact... View Details

Keywords: Martha Lagace

07 May 2013
First Look

First Look: May 7

join Julia's family plastics business. After the business was sold, they struck out on their own to search for a similar business. They purchased Elasto Therm, with $8 million in revenue from manufactured rubber and urethane components,... View Details

Keywords: Carmen Nobel

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details