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  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

In about 40 percent of the experiments, the targeted products ranked higher due to the addition of the optimized text. In some of the searches, the targeted products earned the top ranking. For 60 percent of the evaluations, there was no... View Details
Keywords: by Ben Rand; Technology
  • 23 Dec 2014
  • First Look

First Look: December 23

quantitative implications match a range of moments not targeted in the estimation quite well. We then characterize the optimal policy path implied by the model and our estimates. Optimal policy makes heavy... View Details
Keywords: Carmen Nobel
  • 12 Jul 2016
  • First Look

July 12, 2016

fundamentally change the trajectory of a broken system. The bundled payment model, in contrast, triggers competition between providers to create value where it matters—at the individual patient level—and puts health care on the right path. The authors provide View Details
Keywords: Sean Silverthorne
  • 21 Jan 2014
  • First Look

First Look: January 21

increase performance while social comparison reduces it, especially for low-ability trainees. These effects appear when treatments are announced and persist through training. The findings are consistent with a model of optimal... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2016
  • First Look

August 30, 2016

impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to be economically substantial, and the optimal rule... View Details
Keywords: Carmen Nobel
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

corruption geographic segments, but not in low corruption segments. The net effect on valuation from sales growth and changes in profitability is close to zero. The findings are robust to a number of sensitivity tests, including analysis... View Details
Keywords: Carmen Nobel
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

focus events, and maintaining executive dedication to execute the initiative. The case provides a generalizable example for AHCs of how applying explicit management design can foster robust organizational change with relatively modest... View Details
Keywords: Martha Lagace
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

almost double. These results suggest a role of brokers in fostering predatory behavior and raise a red flag for regulators. Moreover, our findings highlight the trade-off between slow execution and potential information leakage in the decision of View Details
Keywords: Sean Silverthorne
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

products of value to someone. The purpose of this chapter is to build a robust and versatile language that is capable of representing large technical systems. The language is based on elements I have labeled functional components. The... View Details
Keywords: Dina Gerdeman
  • 12 Jan 2016
  • First Look

January 12, 2016

potential adverse event once the test-statistic crosses a stopping boundary. We employ asymptotic analysis that assumes a large number of observations in a given window of time to show how to compute the stopping boundary by solving a convex View Details
Keywords: Carmen Nobel
  • 17 Dec 2013
  • First Look

First Look: December 17

countries, and that smaller countries have a differentially higher response to these benefits. Further, economic ties with the European Union are a particularly important source of network effects. The results, robust to numerous... View Details
Keywords: Carmen Nobel
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

optimality of capital control taxation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52787 Summer 2017 RAND Journal of Economics Performance Feedback in Competitive Product Development By: Gross, Daniel P.... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

behavior and preferences into service cost and productivity standard metrics. Optimal Value and Growth Tilts in Long-Horizon Portfolios Authors:W. Jakub Jurkek and Luis M. Viceira Publication:Review of Finance (forthcoming) Abstract We... View Details
Keywords: Martha Lagace
  • 15 Nov 2016
  • First Look

November 15, 2016

levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details
Keywords: Sean Silverthorne
  • 30 Sep 2008
  • First Look

First Look: September 30, 2008

We obtain that the reserve accumulation does not play a quantitatively important role in this model. In fact, we find the optimal policy is not to hold reserves at all. This finding is robust too considering... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

New York: Springer Building a Culture of Health: A New Imperative for Business By: Quelch, John A., and Emily C. Boudreau Abstract—This ambitious volume sets out to understand how every company impacts public health and introduces a View Details
Keywords: Sean Silverthorne
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

facial-expression tracking is used to study viewers’ real-time emotional responses when watching comedy movie trailers online. These data are used to predict both viewers’ intentions to watch the movie and the movie’s box office success. The authors then propose an... View Details
Keywords: Dina Gerdeman
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

a chain. Our results are robust to alternative definitions of market-type dispersion and to other determinants of franchising such as the stores' geographic distance from headquarters and geographic dispersion. Additional analyses also... View Details
Keywords: Martha Lagace
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

are robust to alternative model specifications and sample selection procedures. We demonstrate that an optimal pricing policy should take into consideration the potential costs of two types of strategic... View Details
Keywords: Dina Gerdeman
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

agglomeration economies, including capital-good market externality and technology diffusion, play a particularly important role in multinationals' economic geography. These findings remain robust when we use alternative measures of trade... View Details
Keywords: Sean Silverthorne

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