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- All HBS Web (359)
- Faculty Publications (63)
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- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
analyze the potential financial impact on the company’s $8.4 billion in overall revenues. In one calculation, company officials estimated Dick’s Sporting Goods stood to lose about $250 million as a result of eliminating sales of guns and... View Details
Keywords: by Jay Fitzgerald
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
- 27 Sep 2011
- First Look
First Look: September 27
performance in their exchange ties (Gulati and Sytch, 2007) and acquisitions (Zaheer et al., 2010); revenues (Baum et al., 2000; Shipilov and Li, 2008); market share (Zaheer and Bell, 2005) and market entry (Jensen, 2008); IPO success... View Details
Keywords: Sean Silverthorne
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
fashion crowd in 2019. Today, its revenues exceed $24 billion, making it the world’s biggest fashion retailer. It offers a rapidly changing assortment of affordable clothing, shoes, accessories, and beauty products for young women and,... View Details
- 23 Jan 2023
- Research & Ideas
After High-Profile Failures, Can Investors Still Trust Credit Ratings?
for signs of greater risk that might not appear on a balance sheet or cash-flow statement. In addition, the study also looked at how well agencies did in estimating potential recovery by borrowers in the event of a default. A final... View Details
Keywords: by Ben Rand
- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing on marginal costs and View Details
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
existing product or whether the product is offering something new and previously unseen. The replacement product can be called the better, cheaper, faster model. With these opportunities you can estimate market size by looking at the... View Details
Keywords: by Lauren Barley
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
Abstract—In a survey of the NEJM Catalyst Insights Council in July 2018, 42% of respondents say they think value-based reimbursement models will be the primary revenue model for U.S. health care. Indeed, this transition is already... View Details
Keywords: Dina Gerdeman
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
US daily newspaper circulation is estimated to have dropped from 62 million weekday subscriptions in 1990 to 31 million in 2017, according to the Pew Research Center. Growth in digital advertising revenue... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53161 forthcoming European Accounting Review The Role of Overbilling in Hospitals' Earnings Management Decisions By: Heese, Jonas Abstract—This paper examines the role of overbilling in hospitals’ earnings management... View Details
Keywords: by Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
The restaurant industry is one of those most devastated by COVID-19, and social distancing will continue to make many small restaurants unviable. Reduced revenue flows will never cover the rent. But not all is lost. In our research, one... View Details
- 18 May 2022
- Research & Ideas
Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers
bills, which are often more important, get paid first under the system. But banks also reap the rewards. In 2018, overdraft fees were $33 billion of bank revenue and two-thirds of deposit account fees earned by banks, say the researchers,... View Details
- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
the form of lower prices. There is general agreement that Wal-Mart prices are significantly lower than its competitors. Assuming that the company's prices are 8 percent lower—at the low end of the estimates from various studies summarized... View Details
- 08 Oct 2013
- First Look
First Look: October 8
Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a platform competitor leads to... View Details
Keywords: Sean Silverthorne
- 09 Nov 2021
- Research & Ideas
The Simple Secret of Effective Mentoring Programs
of those early sales gains were sustained over the first six months on the job, though the researchers note that their revenue estimates became less precise with time. Meanwhile, those who got formal... View Details
Keywords: by Jay Fitzgerald
- 28 Sep 2010
- First Look
First Look: September 28, 2010
shareholders used to protect themselves by examining the dividend policy and governance of over 800 publicly traded companies at the beginning of the 1880s. We assess the importance of these mechanisms by estimating their impact on... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
outcome, it strongly increases valuation of an ambiguous financial prospect. However, when information supports an unfavorable outcome, it has significantly less impact. We find that two mechanisms drive this asymmetry. First, unfavorable information decreases View Details
Keywords: Carmen Nobel
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
year—and it’s still unclear when many ships will set sail again. "There was a lot at stake, with $20 billion in annual revenues and hundreds of thousands of passengers transported every year." Compounding the challenge of losing customers... View Details