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- Faculty Publications (181)
Show Results For
- All HBS Web
(626)
- People (2)
- News (167)
- Research (387)
- Multimedia (9)
- Faculty Publications (181)
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance. View Details
Keywords: Go-to-market Strategy; Strategic Change; Marketing Strategy; Distribution Channels; Sales; Change Management; Sports Industry; Apparel and Accessories Industry
Barasz, Kate, and John T. Gourville. "Apex Ski Boots." Harvard Business School Case 520-013, August 2019.
- November 2023
- Article
Psychological Factors Underlying Attitudes toward AI Tools
By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details
De Freitas, Julian, Stuti Agarwal, B. Schmitt, and N. Haslam. "Psychological Factors Underlying Attitudes toward AI Tools." Nature Human Behaviour 7, no. 11 (November 2023): 1845–1854.
The Network Secrets of Great Change Agents
Large organizations—and the people working in them—tend to resist change. Yet some people are remarkably successful at leading transformation efforts. What makes them so effective?
View Details- July 2020
- Background Note
Leadership for Change: Seven Enduring Skills for Experienced and Aspiring Change Leaders
Leaders use seven leadership skills in conceiving and managing change projects, whether innovations in established organizations, culture and process changes, or entrepreneurial ventures for industry or social change. The skills leaders need are different at various... View Details
Kanter, Rosabeth Moss. "Leadership for Change: Seven Enduring Skills for Experienced and Aspiring Change Leaders." Harvard Business School Background Note 321-019, July 2020.
- January 2010 (Revised July 2011)
- Case
Hindustan Unilever Limited
By: Thomas J. DeLong and Mona Srivastava
This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details
Keywords: Employee Relationship Management; Labor Unions; Leadership; Goals and Objectives; Managerial Roles; Conflict Management; Food and Beverage Industry; India
DeLong, Thomas J., and Mona Srivastava. "Hindustan Unilever Limited." Harvard Business School Case 410-002, January 2010. (Revised July 2011.)
- May 1994 (Revised March 2008)
- Case
Barilla SpA (A)
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing... View Details
Keywords: Order Taking and Fulfillment; Logistics; Supply Chain; Technology; Food and Beverage Industry; Manufacturing Industry; Italy
Hammond, Janice H. "Barilla SpA (A)." Harvard Business School Case 694-046, May 1994. (Revised March 2008.)
- January 1988 (Revised January 2007)
- Background Note
Leading Change
By: Michael Beer
Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details
Beer, Michael. "Leading Change." Harvard Business School Background Note 488-037, January 1988. (Revised January 2007.)
- 11 Sep 2018
- News
The Rare Workers Who Thrive on Negative Feedback
- 2011
- Working Paper
Temptation at Work
By: Alessandro Bucciol, Daniel Houser and Marco Piovesan
To encourage worker productivity, offices prohibit Internet use. Consequently, many employees delay Internet activity to the end of the workday. Recent work in social psychology, however, suggests that using willpower to delay gratification can negatively impact... View Details
Bucciol, Alessandro, Daniel Houser, and Marco Piovesan. "Temptation at Work." Harvard Business School Working Paper, No. 11-090, February 2011.
- 03 Jan 2022
- News
Some Big Wall Street Banks Reverse Their Back-To-Office Plans—Again
- August 2003 (Revised May 2006)
- Case
Elizabeth Parker (A)
By: Tiziana E. Casciaro, Wickham Skinner and David Krackhardt
A new political appointee with years of volunteer experience takes over a highly responsible job in the state government and is met with bureaucratic inertia. Describes a successful strategy to overcome organizational resistance to change. View Details
Keywords: Public Sector; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict and Resolution; Power and Influence
Casciaro, Tiziana E., Wickham Skinner, and David Krackhardt. "Elizabeth Parker (A)." Harvard Business School Case 404-043, August 2003. (Revised May 2006.)
- 20 Aug 2020
- Blog Post
Being patients compelled us. Sequoia inspired us. HBS sustained us.
better than us. Which at the time, wasn’t saying much. Today, Deborah and I (an HBS MBA 2010 graduate) run FertilityIQ, an online educational resource used by over 90% of all US fertility patients. We’re imperfect, but we’ve managed to help patients and build an... View Details
- July 2015 (Revised March 2016)
- Teaching Note
Uber and Stakeholders: Managing a New Way of Riding
By: Rosabeth Moss Kanter and Daniel Fox
This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details
Reconsidering the Urban Disadvantaged
Villa Victoria examines how of a group of low-income Puerto Rican migrants with little formal education living in a Boston enclave resisted the efforts of the city to relocate them in the name of "urban renewal." After a successful grassroots movement, the... View Details
- 27 Mar 2014
- News
Microsoft's move to openness
- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
attitudes toward these matters may help explain the reasoned responses to this month's questions, responses surprisingly devoid of emotion. Granted, the emphasis of the column was on how the Government should act, not whether. But responses, by and large, View Details
Keywords: by Jim Heskett
- May 2014 (Revised November 2014)
- Case
Houston We Have A Problem: NASA and Open Innovation (A)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on... View Details
Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Problem: NASA and Open Innovation (A)." Harvard Business School Case 414-044, May 2014. (Revised November 2014.)
- August 2005 (Revised September 2006)
- Case
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry
Elberse, Anita, Jehoshua Eliashberg, and Julian Villanueva. "Polyphonic HMI: Mixing Music and Math." Harvard Business School Case 506-009, August 2005. (Revised September 2006.) (Spanish version also available.)