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Show Results For
- All HBS Web
(14,085)
- People (13)
- News (3,497)
- Research (6,897)
- Events (166)
- Multimedia (279)
- Faculty Publications (5,173)
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- October 1991
- Background Note
Market Research
By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
- 1997
- Book
Marketing Research
By: Donald R. Lehmann, Sunil Gupta and Joel Steckel
Lehmann, Donald R., Sunil Gupta, and Joel Steckel. Marketing Research. Addison-Wesley Publishing Company, 1997.
- 2020
- Article
Research on Corporate Sustainability: Review and Directions for Future Research
By: Jody Grewal and George Serafeim
We review the literature on corporate sustainability and provide directions for future research. Our review focuses on three actions: measuring, managing and communicating corporate sustainability performance. Measurement is the least developed of the three and... View Details
Keywords: Sustainability; Sustainability Reporting; Sustainability Management; Nonfinancial Disclosure; Nonfinancial Information; Nonfinancial Performance; Materiality; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Inequality; Corporate Social Responsibility; Accounting; Finance; Management; Strategy; Environmental Sustainability; Climate Change; Diversity; Equality and Inequality; Corporate Disclosure; Measurement and Metrics; Corporate Governance; Corporate Accountability; Corporate Social Responsibility and Impact
Grewal, Jody, and George Serafeim. "Research on Corporate Sustainability: Review and Directions for Future Research." Foundations and Trends® in Accounting 14, no. 2 (2020): 73–127.
- Research Summary
Overview of Research
My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details
- Research Summary
Research Interests
Sustainability, Corporate Social Responsibility (CSR), Sustainability and Capital Markets, Climate Change and Organizational Incentives, National Institutions and Corporate Social Performance, Stakeholder Engagement, Green Strategies, Business Strategy, Strategy... View Details
- Research Summary
Research Summary
Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across... View Details
- Research Summary
Research Interests
Dissent in Organizations, Employee and Stakeholder voice, Social Movements and Organizations, Sociology of Work and Professions
View Details- Research Summary
Research Interests
Budgeting and planning, forecasting, incentives, management control systems, conflicts of interst in accounting. View Details
- Aug 2017
- Conference Presentation
Researching Retirement
- Research Summary
Clinical Research
Dr. Simpson has been a consulting statistician for clinical research, especially in studies of post-traumatic stress disorder. Most recently, he has been involved in a clinical trial comparing a pharmacological treatment and an exposure-based psychological treatment... View Details
- 2019
- Report
Peer Review of the Danish Research & Innovation System: Ten Steps, and a Leap Forward: Taking Danish Innovation to the Next Level
By: Christian H.M. Ketels, Magareta Drzeniek Hanouz, Jackie Hunter, Stefan Kuhlmann, Tony Raven, Pieter Heringa, Uri Gabai, Göran Marklund and Christopher Palmberg
This report provides recommendations to the Danish government on improving the country's research and innovation system. It was prepared by a group of international peers under the umbrella of the European Commission's Horizon 2020 Policy Support Facility View Details
Keywords: Innovation; Entrepreneurial Ecosystems; Research And Development; Public Policy; Innovation and Invention; Research; Denmark
Ketels, Christian H.M., Magareta Drzeniek Hanouz, Jackie Hunter, Stefan Kuhlmann, Tony Raven, Pieter Heringa, Uri Gabai, Göran Marklund, and Christopher Palmberg. "Peer Review of the Danish Research & Innovation System: Ten Steps, and a Leap Forward: Taking Danish Innovation to the Next Level." Report, European Commission, Directorate-General for Research and Innovation, Brussels, 2019.
- Research Summary
Principal Research Interests
My research is principally focused on nineteenth- and twentieth-century subjects, with an emphasis on economic and especially financial history. I am interested in the role of banks and capital markets in the process of economic development as well as in the political... View Details
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry
Sahlman, William A. "Business Research Corp. (A)." Harvard Business School Case 285-089, January 1985.
- Article
Trends and Predictors of Biomedical Research Quality, 1990–2015: A Meta-Research Study
By: Maryaline Catillon
Keywords: Biomedical Research; R＆D; Innovation; Technology; Drug Trials; RCT; Health; Healthcare; Health Care And Treatment; Health Care Policy; Innovation and Invention; Innovation Strategy; Research and Development; Technological Innovation; Health Industry; Pharmaceutical Industry
Catillon, Maryaline. "Trends and Predictors of Biomedical Research Quality, 1990–2015: A Meta-Research Study." BMJ Open 9, no. 9 (September 2019).
- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street... View Details
Keywords: Decisions; Finance; Capital Structure; Capital; Goals and Objectives; Conflict of Interests; Business Plan; Financing and Loans; Ethics
Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
- July 1998 (Revised October 2004)
- Case
Custom Research Inc. (A)
By: William J. Bruns Jr. and Susan Harmeling
Custom Research is considering terminating service to many clients to eliminate unprofitable work and concentrate on the more profitable client projects. View Details
Bruns, William J., Jr., and Susan Harmeling. "Custom Research Inc. (A)." Harvard Business School Case 199-001, July 1998. (Revised October 2004.)
- 2023
- Book
Research Handbook on Digital Strategy
By: Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely... View Details
Keywords: Digital Strategy
Cennamo, Carmelo, Giovanni Battista Dagnino, and Feng Zhu, eds. Research Handbook on Digital Strategy. Edward Elgar Publishing, 2023.