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  • October 2021 (Revised May 2023)
  • Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski
ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details
Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards
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  • 14 Jan 2014
  • First Look

First Look: January 14

adjustments to the initial pricing scheme that were set to go into effect August 1. Were these changes enough to turn things around? Should Johnson stay the course on the other elements of his repositioning efforts? Is Johnson's... View Details
Keywords: Sean Silverthorne
  • June 2020
  • Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • 21 Aug 2023
  • Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

tenure. We’re seeing layoffs across the board, and senior employees aren’t protected from these headwinds,” she says. “When your identity is your job, it’s going to be harder for you to see your options. You won’t have as much flexibility to go in a different direction... View Details
Keywords: by Kara Baskin
  • June 2020
  • Supplement

RBC: Transforming Transformation (B)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
Related
  • March 2014
  • Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

techniques range from the development of new product ideas all the way to the repositioning of established brands. One of these firms just recently used the techniques mentioned above to identify an opportunity for a new product line and... View Details
Keywords: by Manda Mahoney
  • 23 Aug 2006
  • Op-Ed

The Real Wal-Mart Effect

the United States, and its growth rate in the last twenty years has steadily declined from 30-plus percent to below the 10 percent mark in 2006. Wal-Mart has also been slowed by rapid increases in particular cost elements such as healthcare, pressure on its stock... View Details
Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

for "mobile," and "pesa" is the Swahili word for "money.") But soon after launching the service in 2007, they realized their mistake and quickly repositioned the service with the slogan, "Send Money... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 01 Mar 2010
  • Op-Ed

A Golden Opportunity for Ford and GM

profitable in 2010 on an 18 percent increase in sales. Instead, Chrysler sales dropped 8 percent in January. Marchionne has not been aggressive in revamping Chrysler vehicles, repositioning the company's brand, or reorganizing its... View Details
Keywords: by Bill George; Auto
  • 19 Jun 2012
  • First Look

First Look: June 19

case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion brand Eileen Fisher... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

afternoon. What should he do? Say something? Pretend nothing happened? This case deals with group dynamics, informal behaviors, and ethics at work. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=409034 View Details
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes... View Details
Keywords: Sean Silverthorne
  • 29 Apr 2014
  • First Look

First Look: April 29

http://ssrn.com/abstract=1934217 Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions in Grand Strategy By: Menon, Anoop R., and Dennis A. Yao Abstract—This paper proposes an approach for modeling strategic... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

Himabindu Lakkaraju, an assistant professor at Harvard Business School. The study is one of the first to explore the ethics of repositioning content to influence query results produced by LLM applications such as ChatGPT, Google Gemini,... View Details
Keywords: by Ben Rand; Technology
  • 07 Apr 2015
  • First Look

First Look: April 7

liquidation, and class-level as well as overall recovery rates. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1573311 April 2015 Harvard Business Review Second Thoughts About a Strategy Shift By: Ofek, Elie, and Jill Avery Abstract—A retail guru... View Details
Keywords: Sean Silverthorne
  • 19 May 2009
  • First Look

First Look: May 19, 2009

provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through the crisis and in defining how business... View Details
Keywords: Martha Lagace

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