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      • Faculty Publications  (110)

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      • 2011
      • White Paper

      Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

      By: Chris Malone, Jill Avery and S. T. Fiske
      Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
      Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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      Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
      • 2011
      • Article

      Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

      By: Michael Zhang and Feng Zhu
      In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details
      Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore
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      Zhang, Michael, and Feng Zhu. "Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia." American Economic Review 101, no. 4 (June 2011): 1601–1615.
      • Article

      Is Life Nasty, Brutish, and Short? Philosophies of Life and Well-Being

      By: Michael I. Norton, Lalin Anik, Lara B. Aknin and Elizabeth W. Dunn
      Three studies examine the extent to which laypeople endorse Thomas Hobbes' (1651) view of life as "nasty, brutish, and short" and explore the relationships between this philosophy and well-being. We asked participants to answer two binary choice questions: Is life... View Details
      Keywords: Happiness; Satisfaction; Welfare
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      Norton, Michael I., Lalin Anik, Lara B. Aknin, and Elizabeth W. Dunn. "Is Life Nasty, Brutish, and Short? Philosophies of Life and Well-Being." Social Psychological & Personality Science 2, no. 6 (November 2011): 570–575.
      • 2011
      • Book

      The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

      By: Fred Reichheld and Rob Markey
      Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
      *Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
      *Shares new and... View Details
      Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
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      Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.
      • November 2010 (Revised April 2011)
      • Case

      Aman Resorts

      By: Eugene Soltes and Aldo Sesia
      This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
      Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry
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      Soltes, Eugene, and Aldo Sesia. "Aman Resorts." Harvard Business School Case 111-012, November 2010. (Revised April 2011.) (request a courtesy copy.)
      • November 2010 (Revised April 2011)
      • Supplement

      Aman Resorts (B)

      By: Eugene Soltes and Aldo Sesia
      The (B) case describes how employees are rewarded and compensated and is used to supplement the (A) case. View Details
      Keywords: Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Compensation and Benefits; Employees; Performance Evaluation; Motivation and Incentives; Accommodations Industry
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      Soltes, Eugene, and Aldo Sesia. "Aman Resorts (B)." Harvard Business School Supplement 111-015, November 2010. (Revised April 2011.)
      • 2016
      • Working Paper

      The Impact of Supplier Inventory Service Level on Retailer Demand

      By: Nathan Craig, Nicole DeHoratius and Ananth Raman
      To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details
      Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Service Industry
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      Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Working Paper. (Revised January 2016.)
      • June 2010 (Revised September 2010)
      • Case

      Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission

      By: Lynda M. Applegate and Gabriele Piccoli
      Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details
      Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry
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      Applegate, Lynda M., and Gabriele Piccoli. "Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission." Harvard Business School Case 810-140, June 2010. (Revised September 2010.)
      • April 2010
      • Case

      A Giant Among Women

      By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
      Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
      Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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      Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
      • January 2010 (Revised March 2013)
      • Case

      HubSpot: Lower Churn through Greater CHI

      By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
      HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
      Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry
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      Martinez Jerez, F. Asis, Thomas Steenburgh, Jill Avery, and Lisa Brem. "HubSpot: Lower Churn through Greater CHI." Harvard Business School Case 110-052, January 2010. (Revised March 2013.)
      • December 2009 (Revised September 2014)
      • Case

      TD Canada Trust

      By: Dennis Campbell and Brent Kazan
      The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada
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      Campbell, Dennis, and Brent Kazan. "TD Canada Trust." Harvard Business School Case 110-049, December 2009. (Revised September 2014.)
      • December 2009
      • Article

      Closing the Customer Feedback Loop

      By: Rob Markey, Fred Reichheld and Andreas Dullweber
      Realizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that... View Details
      Keywords: Customer Centric Initiative; Customer Satisfaction; Customer Focus and Relationships; Customer Value and Value Chain
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      Markey, Rob, Fred Reichheld, and Andreas Dullweber. "Closing the Customer Feedback Loop." Harvard Business Review 87, no. 12 (December 2009): 43–47.
      • November 2009
      • Supplement

      Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)

      By: Tsedal Neeley
      This case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in “Managing a Global Team: Greg James at Sun Microsystems, Inc. (A).” We find out how James solves the process problems involved in his team's breakdown... View Details
      Keywords: Customer Satisfaction; Globalized Firms and Management; Crisis Management; Service Delivery; Business Processes; Performance Productivity; Groups and Teams; Technology Industry
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      Neeley, Tsedal. "Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)." Harvard Business School Supplement 410-020, November 2009.
      • March 2009
      • Case

      Barbara Norris: Leading Change in the General Surgery Unit

      By: Boris Groysberg, Nitin Nohria and Deborah Bell
      Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest... View Details
      Keywords: Employee Relationship Management; Leading Change; Service Delivery; Organizational Change and Adaptation; Organizational Culture; Groups and Teams; Motivation and Incentives; Satisfaction; Health Industry
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      Groysberg, Boris, Nitin Nohria, and Deborah Bell. "Barbara Norris: Leading Change in the General Surgery Unit." Harvard Business School Case 409-090, March 2009.
      • January 2009 (Revised June 2014)
      • Case

      CityCenter (A): Vision and Design

      By: A. Eugene Kohn, John D. Macomber and Ben Creo
      CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders.... View Details
      Keywords: Buildings and Facilities; Cost vs Benefits; Design; Construction; Projects; Business and Stakeholder Relations; Conflict Management; Value Creation
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      Kohn, A. Eugene, John D. Macomber, and Ben Creo. "CityCenter (A): Vision and Design." Harvard Business School Case 209-052, January 2009. (Revised June 2014.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

      By: Ranjay Gulati
      Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
      Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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      Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
      • Article

      From Wealth to Well-Being? Money Matters, but Less than People Think

      By: Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
      While numerous studies have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details
      Keywords: Happiness; Work-Life Balance; Satisfaction; Income; Household
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      Aknin, Lara B., Michael I. Norton, and Elizabeth W. Dunn. "From Wealth to Well-Being? Money Matters, but Less than People Think." Journal of Positive Psychology 4, no. 6 (2009): 523–527.
      • 2008
      • Book

      Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

      By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
      Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
      Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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      Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
      • Article

      Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006

      By: Leonard A. Schlesinger, Fred Sanfilippo, Neeli Bendapudi and Anthony Rucci

      Several characteristics of academic health centers have the potential to create high levels of internal conflict and misalignment that can pose significant leadership challenges.

      In September 2000, the positions of Ohio State University (OSU) senior vice... View Details

      Keywords: Employee Relationship Management; Customer Value and Value Chain; Organizational Structure; Performance Improvement; Customer Satisfaction; Organizational Change and Adaptation; Leading Change; Service Delivery; Satisfaction; Health Care and Treatment; Health Industry; Ohio
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      Schlesinger, Leonard A., Fred Sanfilippo, Neeli Bendapudi, and Anthony Rucci. "Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006." Academic Medicine 83, no. 9 (September 2008).
      • July 2008 (Revised July 2020)
      • Case

      Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)

      By: Tsedal Neeley and Thomas J. DeLong
      Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required... View Details
      Keywords: Groups and Teams; Global Range; Management; Customer Satisfaction; Service Delivery; Crisis Management; Conflict and Resolution; Technology Industry; India; United Arab Emirates; France; United States
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      Neeley, Tsedal, and Thomas J. DeLong. "Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)." Harvard Business School Case 409-003, July 2008. (Revised July 2020.)
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