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- All HBS Web (399)
- Faculty Publications (46)
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- 12 Jan 2010
- First Look
First Look: Jan. 12
Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations... View Details
Keywords: Martha Lagace
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
including Rivkin, who had spent their academic careers studying organizational design and organizational identity. A comprehensive study of the FBI’s transformation resulted in the paper "Does 'What We Do' Make Us 'Who We Are'?... View Details
Keywords: by Carmen Nobel
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
for how these changes would be achieved. The Balanced Scorecard played an instrumental role in this process. While the pieces of the strategy existed, they were fragmented; some observers referred to it as "strategy du jour."... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
to police its trademark by preventing others from using it to refer to something other than the Real Thing. Shareholder value is enhanced when a firm chooses an appropriate form of business organization, ranging from a limited liability... View Details
- 06 Sep 2011
- Research & Ideas
Cheese Moving: Effecting Change Rather Than Accepting It
leaders that instead of wasting their time wondering why things are the way they are, they should simply accept their world as given. But even in situations where things are beyond our control and adapting is the only viable option—that is, even for those whom you... View Details
Keywords: by Carmen Nobel
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- 25 Jun 2012
- Research & Ideas
Collaborating Across Cultures
of survey and experimental research to focus on a key measure psychologists have dubbed "cultural metacognition." The term refers to a person's reflective thinking about his or her cultural assumptions. It seems to have a strong effect on... View Details
Keywords: by Michael Blanding
- 27 Jan 2023
- Op-Ed
Have We Lost Sight of Integrity?
means “telling the truth.” Santos has since admitted the lies he told during his campaign but has repeatedly refused to take accountability for his actions, referring to them as merely “embellishments” of his resume. Integrity is not the... View Details
Keywords: by Bill George
- 19 Apr 2010
- Research & Ideas
The History of Beauty
chypre, and was the first perfumer to sell his wares in elegantly designed glass bottles, rather than in the pharmaceutical bottles used previously. An ambitious believer in globalization, he even sent his energetic mother-in-law to open... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
will correspond to the technical patterns of dependency in the system under development. Thus the hypothesis predicts that developers with few or no organizational linkages will design independent system components, while developers with... View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert on... View Details
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
experimentation. Uncertainty in this sense refers not to scientific questions about the coronavirus, but to what effect the virus will have on the future. What new realities will it generate? What will recovery look like? How long will it... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
surveys for patients referred to specialists with whom a PCP had at least one year of overlap in those formative groups to those physicians who didn’t overlap with each other from those early years. They also looked at a subgroup who... View Details
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
have little strategic impact.10 Think, in many selling situations, about the design of PowerPoint presentations: some folks are much better than others in doing this, but how much impact do the slides have versus other sales tasks? Other... View Details
Keywords: by Carmen Nobel
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
class supplier to design and build a turnkey automotive painting facility in Oakville, Canada. Ford and ABB agreed to work together in an initial preparatory phase, rejecting the traditional approach of bids based on incomplete... View Details
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
the idea of completing a set, even if it means working harder or spending more money—with no additional reward other than the satisfaction of completion and the relief of avoiding an incomplete set. Imagine arriving at your boss’s summer BBQ and presenting her with... View Details
Keywords: by Carmen Nobel
- 18 May 2010
- First Look
First Look: May 18
challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed to... View Details
Keywords: Martha Lagace
- 12 May 2009
- First Look
First Look: May 12, 2009
selected was the only candidate considered. Far too few companies conduct reference checks; far too many rely on gut reactions when judging qualifications and cultural fit. Hardly anyone considers whether candidates will be good team... View Details
Keywords: Martha Lagace
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
found that people felt physically dirtier after recalling past transgressions than after recalling good deeds. The study's authors called it the "Macbeth effect," referring to the Shakespearean scene in which a guilt-racked Lady Macbeth... View Details
Keywords: by Carmen Nobel