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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

diminishing audiences. Theories abound as to the most effective strategy for crafting a TV commercial—where and how often to place a brand in the ad frame. Some suggest using small, nonintrusive instances, while others recommend the... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 20 Jan 2015
  • First Look

First Look: January 20

hand in a clear manner. It offers recommendations for both those seeking and giving advice to make the process as effective as possible. Publisher's link: https://hbr.org/2015/01/the-art-of-giving-and-receiving-advice January 2015 Journal... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

deliberations, the President's Commission recommended Fannie Mae be restructured into a fully private firm. Now it was up to Congress and the President to decide whether to accept and implement the Commission's findings. Purchase this... View Details
Keywords: Martha Lagace
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

explain eight lessons from optimal tax theory and compare them to the last few decades of OECD tax policy. As recommended by theory, top marginal income tax rates have declined, marginal income tax schedules have flattened, redistribution... View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

would have otherwise been undertaken at home. These two tempting claims are found to have limited, if any, systematic support. Instead, modern welfare norms that capture the nature of multinational firm activity recommend a move toward... View Details
Keywords: Martha Lagace
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

that will likely work with the same or similar clients, vendors, and industry standards. The biggest transition? Establishing a new Zoom account. Cultural integration probably hasn’t happened for many 2020 lift outs, whose teams likely received only basic training in... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

contribution to Asia's economic progress and the characteristics (and limitations) of a leading university, Professor Emeritus Daniel Quinn Mills lays out his recommendations for building a world-class university in Asia, including how to... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

really like niche products much. Elberse outlines the implications of her research for producers and retailers, and offers strategic advice to both groups. Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® View Details
Keywords: Martha Lagace
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

business, but we see too many companies adopting "cookie cutter" software packages, and seeking the assistance of facilitators that adopt one-size-fits-all approaches. One has to approach the development and implementation of an... View Details
Keywords: by Martha Lagace
  • 04 Oct 2011
  • First Look

First Look: October 4

Increasing Energy Efficiency through Normative Influence (B) Maarten W. Bos, Amy J.C. Cuddy, and Kyle T. DohertyHarvard Business School Supplement 911-061 The case profiles OPOWER, an energy efficiency software company that applies... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

care. Challenges and hurdles to implementation are described for both the health plan and the IPU. Provides detailed data to allow students to evaluate success, identify current challenges, and recommend improvements to the integrated... View Details
Keywords: Martha Lagace
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

recommendations on how future research can be enriched through a systematic examination of how entrepreneurial ventures navigate the organizational dilemmas growth presents. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

formulate recommendations on design choices, pricing, and global expansion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/918005-PDF-ENG Harvard Business School Case 717-052 Liberté, égalité, fragilité: The Rise of Populism... View Details
Keywords: Carmen Nobel
  • 21 Jan 2014
  • First Look

First Look: January 21

majority owner, and Life Technologies (Life), a major manufacturer of sequencing equipment and services, was a minority owner. By the end of the year the CEO of Claritas Genomics, Dr. Patrice Milos, had to put Claritas in a position to grow and needed to have in place... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Devices: Challenges and Opportunities for U.S. Regulators and Innovators By: Gordon, William J., and Ariel Dora Stern Abstract— Software has become an increasingly important component of medical device technology. Through legislation like... View Details
Keywords: Dina Gerdeman
  • 16 Feb 2016
  • First Look

February 16, 2016

Two case examples of successful internal/external agency collaboration are presented. Finally, recommendations are offered for advertisers seeking to bring their internal and external agency resources together and arrive at a more... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a market capitalization of $5.1 billion. The company had 41,000 employees in 11 countries, but it was ill-prepared for the increasingly competitive market. With the shift from hardware to... View Details
Keywords: Martha Lagace
  • 18 Nov 2014
  • First Look

First Look: November 18

churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a 10% improvement to the Cinematch algorithm would decrease... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

to their reliable software and responsive customer service. The company had achieved this growth without the help of any outside financing. The five co-founders of eCW, who treated each other like an extended family, invested years of... View Details
Keywords: Martha Lagace
  • 27 Sep 2011
  • First Look

First Look: September 27

effects are often applied in settings where clustering may be important. We provide a general methodology for consistently estimating the variance of a large class of non-parametric estimators, including the simple matching estimator, in the presence of clustering.... View Details
Keywords: Sean Silverthorne

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