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      • Faculty Publications  (91)

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      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How Corporate Responsibility Can Survive the Recession

      By: John A. Quelch
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      Quelch, John A. "How Corporate Responsibility Can Survive the Recession." Harvard Business Online—Marketing Know:How (blog). September 22, 2009. https://hbr.org/2009/09/how-corporate-responsibility-c.
      • October 2009
      • Article

      Managing Risk in the New World

      By: Robert S. Kaplan, Anette Mikes, Robert Simons, Peter Tufano and Michael Hofmann Jr.
      Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
      Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
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      Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
      • July 2009 (Revised June 2010)
      • Supplement

      Executive Pay and the Credit Crisis of 2008 (B)

      By: V.G. Narayanan and Lisa Brem
      As the recession lingered on into 2009, the U.S. government sought to limit executive pay and excessive risk. The debate raged over what constituted excessive risk and how best to mitigate it. This case describes the government restrictions on executive pay for TARP... View Details
      Keywords: Financial Crisis; Governing Rules, Regulations, and Reforms; Government Legislation; Executive Compensation; Risk Management; Business and Government Relations; Motivation and Incentives; United States
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      Narayanan, V.G., and Lisa Brem. "Executive Pay and the Credit Crisis of 2008 (B)." Harvard Business School Supplement 110-005, July 2009. (Revised June 2010.)
      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession

      By: John A. Quelch
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      Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/.
      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How Financial Brands Should Market In a Recession

      By: John A. Quelch
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      Quelch, John A. "How Financial Brands Should Market In a Recession." Harvard Business Online—Marketing Know:How (blog). April 15, 2009. https://hbr.org/2009/04/how-financial-brands-should-ma.
      • April 2009 (Revised June 2010)
      • Case

      U.S. Subprime Mortgage Crisis: Policy Reactions (B)

      By: Laura Alfaro and Renee Kim
      In March 2009, the U.S. economy was in a severe recession not seen since the Great Depression after the subprime mortgage crisis had spiraled out of control. The situation had dramatically changed in one year since the Federal Reserve Board had helped to bailout... View Details
      Keywords: Financial Crisis; Central Banking; Mortgages; Globalized Economies and Regions; Policy; United States
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      Alfaro, Laura, and Renee Kim. "U.S. Subprime Mortgage Crisis: Policy Reactions (B)." Harvard Business School Case 709-045, April 2009. (Revised June 2010.)
      • April 2009
      • Article

      How to Market in a Downturn

      By: John A. Quelch and Katherine Jocz
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
      Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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      Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
      • Article

      How Colleges Can Prosper During the Recession

      By: Leonard A. Schlesinger
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      Schlesinger, Leonard A. "How Colleges Can Prosper During the Recession." Bloomberg Businessweek Online (March 23, 2009).
      • March 10, 2009
      • Article

      Why CMOs Are Gaining Ground In This Recession

      By: John A. Quelch
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      Quelch, John A. "Why CMOs Are Gaining Ground In This Recession." Advertising Age (March 10, 2009), 20.
      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession

      By: John A. Quelch
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      Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How Starbucks' Via Helps its Consumers Fight the Recession

      By: John A. Quelch
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      Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum.
      • Article

      Why Online Ads Are Weathering the Recession

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Why Online Ads Are Weathering the Recession." Bloomberg Businessweek Online (December 24, 2008).
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Recession Will Accelerate Consumer Downsizing

      By: John A. Quelch
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      Quelch, John A. "How Recession Will Accelerate Consumer Downsizing." Harvard Business Online—Marketing Know:How (blog). October 15, 2008. https://hbr.org/2008/10/how-recession-will-accelerate.
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How to Market in a Recession

      By: John A. Quelch
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      Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
      • March 8, 2008
      • Comment

      Marketing Your Way Through a Recession

      By: John A. Quelch
      The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details
      Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America
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      Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
      • August 2006
      • Article

      Confidence Intervals for Probabilities of Default

      By: Samuel G. Hanson and Til Schuermann
      In this paper we conduct a systematic comparison of confidence intervals around estimated probabilities of default (PD) using several analytical approaches as well as parametric and nonparametric bootstrap methods. We do so for two different PD estimation... View Details
      Keywords: Credit Risk; Bootstrap; Mathematical Methods; Credit; Risk Management
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      Hanson, Samuel G., and Til Schuermann. "Confidence Intervals for Probabilities of Default." Journal of Banking & Finance 30, no. 8 (August 2006).
      • November 2003
      • Article

      The Macroeconomics of Happiness

      By: Rafael Di Tella, Robert MacCulloch and Andrew J. Oswald
      We show that macroeconomic movements have strong effects on the happiness of nations. First, we find that there are clear microeconomic patterns in the psychological well-being levels of a quarter of a million randomly sampled Europeans and Americans from the 1970s to... View Details
      Keywords: Macroeconomics; Happiness
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      Di Tella, Rafael, Robert MacCulloch, and Andrew J. Oswald. "The Macroeconomics of Happiness." Review of Economics and Statistics 85, no. 4 (November 2003): 793–809.
      • July 2003 (Revised April 2011)
      • Case

      Singapore Airlines: Customer Service Innovation

      By: Rohit Deshpande and Hal Hogan
      The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
      Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
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      Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
      • July 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002 (Abridged)

      By: Tarun Khanna
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Competition; Financial Markets; Global Strategy; Financial Crisis; Banks and Banking; Banking Industry; Japan
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      Khanna, Tarun. "Competition in Japanese Financial Markets, 2002 (Abridged)." Harvard Business School Case 703-407, July 2002. (Revised September 2002.)
      • February 2002 (Revised September 2002)
      • Case

      Competition in Japanese Financial Markets, 2002

      By: Tarun Khanna and Louis P. DiLorenzo, Jr
      In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details
      Keywords: Risk and Uncertainty; Competition; Investment Banking; Financial Markets; Globalization; Financial Crisis; Commercial Banking; Banking Industry; Japan
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      Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Competition in Japanese Financial Markets, 2002." Harvard Business School Case 702-455, February 2002. (Revised September 2002.)
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