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IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
IT Strategy: HBS IT Website Provides Easier Access to News and Support 1.03 IT Rebrand & Public Site Launch By Kellyn Eaddy on February 18, 2025 Share via Facebook Share via LinkedIn Print Share via email The Opportunity HBS IT does a lot... View Details
- 01 Mar 2023
- News
What’s in a Name
injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited feedback from the community and... View Details
- 15 May 2020
- Blog Post
Words from an HBS Partner: Reflections on the Partner Experience
different world - we all play a part in developing a beautifully diverse experience at HBS. As an artist, I was able to work with HBS student clubs and use my design skills for campus conferences. I brought that same talent to my Product Management position on campus... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
with influencers and media offline. We do everything from design to production to even analytics reporting. Our model saves marketing teams time and money, and yields an experience that looks and feels as though it was done in-house.” In September, Cynthia View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
uncontaminated by the scandal and previously on a slow glide path to oblivion. The RBS brand, like the Merrill Lynch brand, is dead. We may well see RBS branches rebranded NatWest and NatWest become the dominant surviving retail brand... View Details
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
these stores are all the same. At Bloomingdale's, Chadwick said, "we have spent the last five years rebranding ourselves and separating ourselves from what we call the department store, because we thought that we were going down the... View Details
- 31 Oct 2019
- News
Business Success Means Community Success in Wisconsin; GNN Roundup
Bend’s rebranding over its 100-year history, and its Spirit of the Silver Lining Award, which celebrates independent insurance agents for outstanding service to nonprofit organizations in their communities, and includes grant money to... View Details
Keywords: Margie Kelley
- 19 Jan 2016
- News
Electric Avenues
for these nonemergencies, the city relaunched it in August. The rebranded BOS:311 allows users to report a wider variety of nonemergency issues through more mediums, including Twitter. “There is a big difference between nominally... View Details
Keywords: Dan Morrell
- 22 Nov 2011
- First Look
First Look: November 22
environment of higher education, the Director of Strategic Communications at the U.S. Military Academy is faced with a decision on whether or not to invest resources in a rebranding effort. Over the course of the school's history, several... View Details
Keywords: Sean Silverthorne
- 28 Mar 2018
- News
Fueling the Future
and then added basic materials and aerospace and defense.” After seven years leading teams at Vista, Kovatch joined Covanta, a renewable energy company where she was responsible for building an innovation program as well as a marketing function. She helmed a total... View Details
Keywords: Jill Radsken
- 01 Dec 2015
- News
Leading Boston and Beyond
innovative IT department focused on using technology to increase citizen engagement and the efficiency of city services. Their flagship project, the Citizens Connect app (recently rebranded as BOS:311), sends residents’ issues into the... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
rebrand as Gordon Gekko or Lumbergh from Office Space. No, mon frère, I wanted to emerge as a more Rolodexed, numbers-savvy, overall better business journalist. Plus, I’d be riding out a nasty media-sector slump. Three years after my... View Details
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
Microsoft rebranded its PDA operating system from Windows CE to Pocket PC in an attempt to influence users to think of a PDA as analogous to a PC. So by proactively defining the new product in a particular manner, the hope was to... View Details
- 16 Nov 2017
- News
The Business of Social Justice
University that provided 650 Boston teens with summer jobs and programs. Brooks then moved on to Citizens Bank as the senior vice president and director of charitable giving. She worked to narrow the bank foundation’s giving areas from nine to four to increase its... View Details
Keywords: Jennifer Myers
- 16 Dec 2020
- News
A Creator in the Era of Disruption
way to solve it. Morrell: With this goal and the investments from Omidyar and others, Ruma pivoted and soon rebranded as Mapan, a word that implies something is “financially self-sufficient.” Haryopratomo: What Mapan does is it solves a... View Details
- 13 Dec 2016
- First Look
December 13, 2016
average of $33 per month. Premium clubs also continued to flourish, while the competition from not-for-profits such as university and employee gyms continued unabated. In 2016, the new CEO announced a new strategy to counter these challenges: View Details
Keywords: Carmen Nobel
- 12 Aug 2014
- First Look
First Look: August 12
Update on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth and underwent the first phase of a two-year rebranding effort. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 15 Mar 2011
- First Look
First Look: March 15
conservative monetary policies would reduce bottlenecks to growth and further temper Brazil's high inequality. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/711024-PDF-ENG Rebranding Gallagher Rohit Deshpande and Keith Chi-ho... View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 21 Apr 2015
- First Look
First Look: April 21
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715412-PDF-ENG Harvard Business School Case 515-059 Rebranding Godiva: The Yildiz Strategy This case concerns Yildiz Holding's acquisition of Godiva Chocolatier from its... View Details
Keywords: Carmen Nobel & Sean Silverthorne