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Publications

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  • All HBS Web  (3,134)
    • People  (21)
    • News  (1,016)
    • Research  (1,479)
    • Events  (8)
    • Multimedia  (12)
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Show Results For

  • All HBS Web  (3,134)
    • People  (21)
    • News  (1,016)
    • Research  (1,479)
    • Events  (8)
    • Multimedia  (12)
  • Faculty Publications  (155)
← Page 4 of 3,134 Results →
  • 10 Mar 2022
  • News

How to Kick Your Success Addiction and Love Your Work

  • November 2006
  • Article

Find Your Sweet Spot

By: Rob Markey, Gerard Du Toit and James Allen
Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
Keywords: Marketing Strategy; Customers; Segmentation
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Markey, Rob, Gerard Du Toit, and James Allen. "Find Your Sweet Spot." Harvard Management Update 11, no. 11 (November 2006): 3–6.
  • 01 Dec 2018
  • News

Case Study: Your Data, Your Health

and balance sheet, capital is a must. You can’t help others if you (or your company) are not in a good place. That’s why flight attendants tell you to first put on your oxygen mask before trying to help... View Details
Keywords: Jen McFarland Flint
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

permit short-cuts to be taken in order to expedite decisions.” “Make ‘speeches.’ Talk as frequently as possible and at great length. Illustrate your ‘points’ by long anecdotes and accounts of personal experiences.” “When possible, refer... View Details
Keywords: by Dina Gerdeman
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and twenties. What's more, the average... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • December 2015
  • Article

Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage

By: Alison Wood Brooks
Negotiations can be fraught with emotion, but it's only recently that researchers have examined how particular feelings influence what happens during deal making. Here the author shares some key findings and advice. Anxiety leads to poor outcomes. You will be less... View Details
Keywords: Negotiation Style; Emotions
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Brooks, Alison Wood. "Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage." Harvard Business Review 93, no. 12 (December 2015): 56–64.
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

says. In fact, many traditional surveys often don’t reach enough respondents who identify as non-binary to create a meaningful sample. The research team used the platform Prolific, which specifically allowed them to recruit participants... View Details
Keywords: by Michael Blanding
  • 30 May 2005
  • Research & Ideas

Six Steps for Making Your Threat Credible

outsource at the right price. 4. Delegate authority to someone who will follow through on the threat The time, energy, and resources that you devote to reaching agreement can suggest that you're desperate for a deal—any deal. The greater... View Details
Keywords: by Deepak Malhotra
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create View Details
Keywords: Re: Multiple Faculty; Advertising
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

watching the response." Let them lead while you learn. When you identify new offerings or markets where your assessment of initial risk versus potential returns suggests caution, a competitor may do you... View Details
Keywords: by David Stauffer
  • January–February 2017
  • Article

Buying Your Way into Entrepreneurship

By: Richard S. Ruback and Royce Yudkoff
An increasingly popular route to success as a small business owner is “acquisition entrepreneurship”—buying and running an existing operation. If you’re considering such a path, the authors offer practical advice for each stage of the process. Think it through. Do you... View Details
Keywords: Entrepreneurship; Acquisition; Planning
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Ruback, Richard S., and Royce Yudkoff. "Buying Your Way into Entrepreneurship." Harvard Business Review 95, no. 1 (January–February 2017): 149–153.
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

company that effectively creates and shares value with its ecosystem is eBay. It creates value in a number of ways. It has developed state-of-the-art tools that increase the productivity of network members and encourage potential members... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside View Details
Keywords: by Poping Lin
  • 31 Jan 2024
  • News

Know Your HBS Staff: June Dever

  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

Organizations inevitably face crises, but few are well prepared to deal with them. The following elements summarize the findings of research and experience about what it takes to respond effectively in crisis situations. The accompanying table is a tool for evaluating... View Details
Keywords: by Michael Watkins
  • 29 Jun 2009
  • Sharpening Your Skills

Sharpening Your Skills: Leading Change

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I build my business in this... View Details
Keywords: by Staff
  • 12 PM – 1 PM EDT, 08 Sep 2017
  • Webinars: Career

Step Outside Your Comfort Zone

Do you feel comfortable delivering bad news to a team member? Do you look forward to speaking in public? Do you enjoy networking? Is it easy for you to speak your mind and be assertive with friends and colleagues? If you answered no to any of these questions, this... View Details
  • 09 Jan 2020
  • Blog Post

Set Your Recruiting Vision for 2020

A new year provides an opportunity to set your vision for the future at home, in your career, and for your company. In your role as a recruiter... View Details
Keywords: All Industries
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure View Details
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful way. You’ve leveraged various... View Details
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