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Show Results For
- All HBS Web
(4,037)
- People (16)
- News (924)
- Research (2,215)
- Events (13)
- Multimedia (51)
- Faculty Publications (946)
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- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- fall 1999
- Article
Petrozuata: A Case Study on the Effective Use of Project Finance
By: B. C. Esty
Esty, B. C. "Petrozuata: A Case Study on the Effective Use of Project Finance." Journal of Applied Corporate Finance 12, no. 3 (fall 1999): 26–42.
- 5 Sep 2019
- Conference Presentation
Capacity Limits for Higher-level Thought? The Self as a Case Study
- 19 Aug 2009
- Working Paper Summaries
The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution
Keywords: by N. Gregory Mankiw & Matthew Weinzierl
- June 2001
- Article
Learning Processes in Development Planning: A Theoretical Overview and Case Study
By: Alnoor Ebrahim and L. Ortolano
Ebrahim, Alnoor, and L. Ortolano. "Learning Processes in Development Planning: A Theoretical Overview and Case Study." Journal of Planning Education and Research 20, no. 4 (June 2001): 448–463.
- 1999
- Working Paper
Academic-Practitioner Collaboration in Management Research: A Model and a Case Study
By: Teresa M. Amabile, Chelley Patterson, Jennifer Mueller, Tom Wojcik, Paul Odomirok, Mel Marsh and Steven Kramer
- May 1981 (Revised August 1984)
- Case
Dayton-Hudson Corp. vs. R.H. Macy: A Case Study in Contrasting Strategies
By: Walter J. Salmon
Salmon, Walter J. "Dayton-Hudson Corp. vs. R.H. Macy: A Case Study in Contrasting Strategies." Harvard Business School Case 581-152, May 1981. (Revised August 1984.)
- 2010
- Chapter
Developing a Case Study for Interactive Learning: Purpose, Form and Methodology
By: Faaiza Rashid
- July 2003
- Article
Community, Joining, and Specialization in Open Source Software Innovation: A Case Study
By: Georg von Krogh, Sebastian Spaeth and Karim R. Lakhani
Keywords: Civil Society or Community; Applications and Software; Information; Information Technology Industry
von Krogh, Georg, Sebastian Spaeth, and Karim R. Lakhani. "Community, Joining, and Specialization in Open Source Software Innovation: A Case Study." Research Policy 32, no. 7 (July 2003): 1217–1241.
- 2001
- Book
Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups
By: Stuart C. Gilson
Gilson, Stuart C. Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups. John Wiley & Sons, 2001.
- 02 Nov 2006
- Working Paper Summaries
Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning
Keywords: by Rogelio Oliva & Noel H. Watson
- 2012
- Module Note
Endeavouring Towards Customer Satisfaction: A Case Study of TVS Motor Company Ltd.
By: Shashank Shah and Shashank Shah
- 2006
- Working Paper
How User Innovations Become Commercial Products: A Theoretical Investigation and Case Study
By: Carliss Y. Baldwin, Christopher Hienerth and Eric Von Hippel
- 2010
- Module Note
Employee Welfare Management at Bharat Petroleum Corporation Ltd. – A Case Study
By: Shashank Shah and Shashank Shah
- 1989
- Other Unpublished Work
Twelve Mini-Case Studies of Defense Acquisition - HBS Analysis and Decision Case
By: J. Ronald Fox
- February 2010
- Article
The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution
By: N. Gregory Mankiw and Matthew C. Weinzierl
Should the income tax include a credit for short taxpayers and a surcharge for tall ones? The standard Utilitarian framework for tax analysis answers this question in the affirmative. Moreover, a plausible parameterization using data on height and wages implies a... View Details
Mankiw, N. Gregory, and Matthew C. Weinzierl. "The Optimal Taxation of Height: A Case Study of Utilitarian Income Redistribution." American Economic Journal: Economic Policy 2, no. 1 (February 2010): 155–176.
- September 2016
- Article
Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer
By: Nikhil G. Thaker, Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan and Steven J. Frank
Question: Can we create a value-based tool to visualize the outcomes and cost of various treatments that could facilitate patient-centered decision making?
Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
Summary Answer: We developed a standardized value framework by using radar charts to visualize and... View Details
Thaker, Nikhil G., Tariq N. Ali, Michael E. Porter, Thomas W. Feeley, Robert S. Kaplan, and Steven J. Frank. "Communicating Value in Healthcare Using Radar Charts: A Case Study of Prostate Cancer." Journal of Oncology Practice 12, no. 9 (September 2016): 813–820.