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Show Results For
- All HBS Web
(243)
- People (2)
- News (51)
- Research (144)
- Events (1)
- Multimedia (2)
- Faculty Publications (49)
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
Keywords: Sean Silverthorne
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details
Keywords: Dina Gerdeman
- Web
Required Curriculum - MBA
knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet. Technology and Operations Management (TOM) This course... View Details
- Web
Resumes & Cover Letters - Alumni
you want them to know. It should be 3-4 sentences in paragraph form following your contact information. Be careful not to load up on overused resume jargon and avoid listing previous jobs/education as it is redundant. Instead, focus on your View Details
- 20 Mar 2012
- First Look
First Look: March 20
circumstances, including human purposes, evolved. While the invisible hand of the pricing mechanism can balance supply and demand on a global basis, or in subunits thereof, the visible hand of political authority is essential to the formulation of human View Details
Keywords: Sean Silverthorne
- Web
Placement - Doctoral
Pairing Purpose with Profit Advisors: Julie Battilana (Chair), Dutch Leonard , and A.J. Casey A Jay Holmgren Health Policy (Management), 2021 Placement: University of California-San Francisco, School of Medicine Dissertation:... View Details
- April 2021 (Revised April 2021)
- Teaching Plan
Nehemiah Mfg. Co.: Providing a Second Chance
By: Brian Trelstad and John Masko
Teaching Plan for HBS Case No. 320-008. In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two... View Details
- 27 Nov 2023
- Research & Ideas
Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake
team intend to explore their dataset further and probe how parents shape their children’s political beliefs and the interplay of these influences. “We could use this method to measure the impact [of childhood neighborhood] on brand... View Details
Keywords: by Ben Rand
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
- Web
Technology & Operations Management - Faculty & Research
likely to achieve sustainable growth. This approach is called strategic constancy. It involves recognizing the fundamental aspects of the company’s business model—its core values, customer relationships, brand identity, and key... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
simply a question of doing their jobs even though the result—confinement as a POW—may not seem necessarily fair.” This insight is repeatedly endorsed by studies of survivors. Having a value system, a sense of identity, a purpose for one’s... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- December 2021
- Case
Green Monday
By: José B. Alvarez, Billy Chan and Dawn H. Lau
This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia
Alvarez, José B., Billy Chan, and Dawn H. Lau. "Green Monday." Harvard Business School Case 522-056, December 2021.
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Microsoft—and some of his colleagues were on a flight to Austin, Texas, where they had an appointment with Michael Dell, CEO of Dell Computer. The purpose of the visit was to convince Dell to manufacture Xbox videogame consoles running... View Details
Keywords: Martha Lagace
- Web
Mid-US - Global
cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the... View Details
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
- Web
Japan - Global
global impact. Located in Tokyo, the JRC's primary purpose is to support HBS faculty research and case-writing activities in Japan. The School strives to deepen faculty's understanding of and exposure to Japanese management issues,... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
Abstract A new instrument (the Mutual Inheritance Fund or MIF) is proposed whose purpose is to help people carry their savings forward from the moment they retire into their old age. Like annuities, this instrument requires an up-front... View Details
Keywords: Martha Lagace
- Web
Online Business Courses & Certifications | HBS Online
with alternative investments, including private equity and real estate. 5 weeks, 6–7 hrs/week Enroll by February 6 $1,850 Certificate Earn a Certificate of Specialization by taking three courses in this subject area within 18 months. Business in Society Understand what... View Details