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August 20, 2019
Other Article

An Encouraging Step to Reorient Corporate Purpose

By: Peter Tufano

Keywords: Mission and Purpose; Business Education

November 2023
Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram

October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details

Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India

October 16, 2023
Article

How a Defined Purpose Drove Unilever’s Turnaround

By: Ranjay Gulati

Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability

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May 2009 (Revised November 2009)
Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro

This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details

Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry

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2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

August 2009
Case

Life Stories of Recent MBAs: Leadership Purpose

By: Nitin Nohria, Matthew D. Breitfelder and Daisy A Wademan Dowling

Keywords: Business Education; Leadership

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September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

January 2020 (Revised December 2020)
Technical Note

What is the Purpose of the Corporation?

By: Rebecca Henderson, Nien-hê Hsieh and Erik Snowberg

22 Mar 2022
Cold Call Podcast

How Etsy Found Its Purpose and Crafted a Turnaround

Keywords: Re: Ranjay Gulati; Technology; Retail

Comment

Public Purpose and Accountability in the Indian State

By: Akshay Mangla

Keywords: Accountability; India; Corporate Accountability; Public Sector; India

2023
Article

Turn Your Purpose Into a Superpower for Growth

By: Ranjay Gulati

Keywords: Mission and Purpose; Organizational Culture; Culture; Success

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

January 2018
Teaching Note

Still Leading (B1): Hon. Bob McDonald—Profiting from Purpose

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

This case is included in the Still Leading series, which is part of an opening series of cases used in the Advanced Leadership Initiative at Harvard University. This case can also be taught as a standalone case as it is rich with many key leadership lessons that fall... View Details

Keywords: Leadership; Personal Development and Career; Values and Beliefs; Transition

January 2021
Case

Rio Tinto Aluminum: Can Purpose Lead to Profit?

By: David Fubini and Agastya Muthanna

This case describes the tradeoffs Rio Tinto faces as it considers investments to ensure environmentally friendly, sustainability produced aluminum with the potential risks of competitive pricing and profit loses. View Details

Keywords: Environmental Sustainability; Investment; Price; Competition; Profit; Cost vs Benefits; Mining Industry

2023
Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details

Keywords: Mission and Purpose; Problems and Challenges

February 2002 (Revised April 2002)
Background Note

Purposes and Functions of a Mission Statement and Guidelines

Reviews the many great managerial benefits of having an explicit, communicated, and understood company mission and guidelines. View Details

Keywords: Mission and Purpose

2015
Chapter

Managerial Responsibility and the Purpose of Business: Doing One's Job Well

By: Nien-he Hsieh

Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit... View Details

Keywords: Business or Company Management; Goals and Objectives

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2024
Working Paper

When Batteries Meet Hydrogen: Dual-Storage Investments for Load-Shifting Purposes

By: Christian Kaps and Simone Marinesi

Power systems account for nearly 40% of global emissions. As the world tries to reduce emissions by increasing renewable penetration, storage technologies are playing an increasingly important role in matching variable renewable supply with demand. Batteries have... View Details

Keywords: Environmental Sustainability; Renewable Energy; Transition; Utilities Industry; Battery Industry

2021
Article

Purpose Before Profit: Unleashing Individual and Collective 'Human Magic'

By: Hubert Joly

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June 2021
Teaching Note

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer

Teaching Note for HBS Case No. 720-361. View Details

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