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  • July 1998 (Revised February 2004)
  • Case

The Pellegrins (A)

By: John A. Davis
A father and son working together in their family-owned publishing company are at a decision point because the son feels he is ready to become president at the age of 31. View Details
Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry
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Davis, John A. "The Pellegrins (A) ." Harvard Business School Case 899-009, July 1998. (Revised February 2004.)
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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Rogers, Steven, and Jacqueline Adams. "Edward Lewis: Essence Magazine." Harvard Business School Case 318-115, March 2018. (Revised December 2019.)
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • July 1985 (Revised January 1988)
  • Supplement

American Hospital Supply Corp.: The ASAP System (B)

A brief summary from published sources of events between the time of the (A) case and mid-1985. View Details
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Vitale, Michael R. "American Hospital Supply Corp.: The ASAP System (B)." Harvard Business School Supplement 186-006, July 1985. (Revised January 1988.)
  • January 2006 (Revised November 2007)
  • Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
  • Research Summary

Overview

For the past 30 years, VG has been researching and writing about strategy and innovation. His publications have been cited more than 9,000 times—placing him among the top researchers in the field of strategic management. He is a rare academic who has published more... View Details
  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 2013
  • Teaching Note

Innovation and Development of China Machine Press in the New Century (TN)

By: F. Warren McFarlan, Ning Jia and Guo Jia
China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details
Keywords: General Management; Organizational Structure; Strategy; China; China
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McFarlan, F. Warren, Ning Jia, and Guo Jia. "Innovation and Development of China Machine Press in the New Century (TN)." Tsinghua University Teaching Note, 2013.
  • October 1997
  • Case

Paula Morton

By: Hugo Uyterhoeven, Inna Feyns, Sean D. Keohane and Linda LaGorga
An MBA student is offered a job to turn around a publishing company with little chance of survival. The student is between her first and second year at Harvard Business School (HBS). The case describes both her management philosophy and the actions taken. The document... View Details
Keywords: Management; Information Publishing; Adoption; Leadership Development; Business or Company Management; Management Teams; Theory; Publishing Industry
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Uyterhoeven, Hugo, Inna Feyns, Sean D. Keohane, and Linda LaGorga. "Paula Morton." Harvard Business School Case 398-037, October 1997.
  • January 2014 (Revised January 2015)
  • Case

Reinventing Adobe

By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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Gupta, Sunil, and Lauren Barley. "Reinventing Adobe." Harvard Business School Case 514-066, January 2014. (Revised January 2015.)
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

publishes summaries of working papers written by Harvard Business School faculty—along with links to the full text of those papers. Here are the five most downloaded working papers of 2019: Corporate Sustainability: A Strategy? This study... View Details
Keywords: by Sean Silverthorne
  • 13 Dec 2004
  • Research & Ideas

How Leaders Create Winning Streaks

is editor-at-large for the Harvard Business School Publishing Company. Previously, he was the company's editorial director and the senior vice president in charge of its publishing division. From early 1997... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
  • Research Summary

Managerial Decision Analysis

By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
  • July 1993 (Revised June 2000)
  • Case

Harlequin Romances-Poland (A)

By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
Keywords: Globalized Firms and Management; Brands and Branding; Publishing Industry; Poland
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Quelch, John A., and Nathalie Laidler. "Harlequin Romances-Poland (A)." Harvard Business School Case 594-017, July 1993. (Revised June 2000.)
  • Article

Celebrating the Work of Keith Murnighan

By: Donald E. Conlon, Max Bazerman, Deepak Malhotra and Madan M. Pillutla
In this tribute, four scholars highlight research published during the career of 2015 International Association for Conflict Management Lifetime Achievement Award Winner Keith Murnighan. In the four sections of the paper, each scholar highlights one of Keith’s... View Details
Keywords: Conflict Management
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Conlon, Donald E., Max Bazerman, Deepak Malhotra, and Madan M. Pillutla. "Celebrating the Work of Keith Murnighan." Negotiation and Conflict Management Research 9, no. 4 (November 2016): 332–344.
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

Women who come prepared to challenge an auto repair quote can overcome gender discrimination and negotiate a fairer price, according to recently published research. That's one conclusion from the research study Repairing the Damage: The... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 09 Sep 2010
  • Working Paper Summaries

Boundary Spanning in a For-Profit Research Lab: An Exploration of the Interface Between Commerce and Academe

Keywords: by Christopher C. Liu & Toby E. Stuart; Biotechnology
  • February 2018
  • Article

Patent Publication and the Market for Ideas

By: Deepak Hegde and Hong Luo
In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be published 18 months... View Details
Keywords: Licensing; Patent Publication; Invention Disclosure; Patents; Information Publishing; Innovation and Invention; Knowledge Dissemination
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Hegde, Deepak, and Hong Luo. "Patent Publication and the Market for Ideas." Management Science 64, no. 2 (February 2018): 652–672.
  • 14 Apr 2003
  • Research & Ideas

Andy Grove on the Confident Leader

According to Andrew S. Grove, chairman and co-founder of Intel, when a company's understanding of itself shifts, when it changes its strategic paradigm, it sets out on a journey akin to moving from one mountain peak to another through what he calls a "valley of... View Details
Keywords: by Walter Kiechel; Technology
  • June 2009
  • Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
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Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
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