Publications

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April 2002 (Revised September 2002)
Case

Transformation of Seattle Public Schools, 1995-2002

Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,... View Details

Keywords: Management; Organizational Change and Adaptation; Leading Change; Organizational Structure; Education; Business Strategy; Public Administration Industry; Public Administration Industry; Seattle

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February 2009 (Revised February 2022)
Case

Fannie Mae: Public or Private?

By: David A. Moss, Cole Bolton and Kimberly Hagan

In 1987, President Ronald Reagan established the President's Commission on Privatization to identify federal government functions that could be shifted to the private sector. One agency that the Commission considered was the Federal National Mortgage Association, or... View Details

Keywords: Restructuring; Financial Institutions; Mortgages; Government and Politics; Business History; Privatization; Private Sector; Laws and Statutes; United States

Research Summary

Working on paper on how to restructure the public and private market for home mortgages in the US

the paper analyzes the main rationales for subsidizing homeownership from an international perspective, offers criteria for who should be subsidized in the future, discusses how these governmental subsidies should be implemented and how the private market for mortgage... View Details

16 Jul 2014
HBS Case

Marketing Obamacare

who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical to just too busy to care. AHCT used View Details

Keywords: by Michael Blanding; Health

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

December 2013 (Revised May 2015)
Supplement

Land Acquisition in India: Public Purpose and Private Property (C)

By: Laura Alfaro, Lakshmi Iyer and Rachna Tahilyani

Keywords: India; Special Economic Zones; Land Markets; Land Politics; Industrial Development; Land Reform; Developing Markets; Developing Countries; Industrialization; Industrial Property; Economic Growth; Developing Countries and Economies; Economics; Economy; Macroeconomics; Social Issues; India; Asia; South Asia

2008
Chapter

Matching and Market Design

By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez

Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details

Keywords: Market Design; Marketplace Matching; Outcome or Result; Mathematical Methods

June 2014 (Revised November 2016)
Case

Access Health CT: Marketing Affordable Care (A)

By: John A. Quelch and Michael Norris

At the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability. View Details

Keywords: Health Care; Health Care Industry; Health Care Policy; Public Health Insurance Exchange; Health Care and Treatment; Health Industry; Connecticut

29 Apr 2014
Working Paper Summaries

Comparing the Cash Policies of Public and Private Firms

Keywords: by Joan Farre-Mensa

Fast Answer

Public companies: comparative financial ratios

Where do I find comparative financial ratios of public companies in an industry? In Capital IQ: For broad industry sectors (energy, materials, consumer discretionary, consumer stables, healthcare, financial, information technology,... View Details

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

11 Apr 2013
Working Paper Summaries

Managers and Market Capitalism

Keywords: by Rebecca Henderson & Karthik Ramanna

16 Jan 2012
Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

In the fall of, the US Securities and Exchange Commission issued a new rule meant to combat the problem of selective disclosure among public companies and their favorite investors. Regulation Fair Disclosure (Reg FD) mandated that any... View Details

Keywords: by Carmen Nobel; Financial Services

Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and... View Details

25 May 2016
Research & Ideas

How Consumers and Businesses are Reshaping Public Health

Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and... View Details

Keywords: by John A. Quelch; Health

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

practice of providing detailed information about the company's "quarterly standings, stock prices, new acquisitions, etc.," concludes that "anyone who has stock or investments in a public company should be privileged to... View Details

Keywords: by James Heskett; Financial Services

Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser

Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details

March 1996
Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details

Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry

2019
Working Paper

Does Public Ownership and Accountability Increase Diversity? Evidence from IPOs

By: Rembrand Koning and John-Paul Ferguson

Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators and the public should lead firms to conform to legal and social norms—but that social closure and decoupling should preserve the status... View Details

Keywords: IPO; Initial Public Offering; Employees; Diversity; Gender; Race; Entrepreneurship; United States