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- All HBS Web
(3,035)
- People (4)
- News (692)
- Research (1,693)
- Events (21)
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- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details
Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- 05 Jul 2006
- Working Paper Summaries
Promoting a Management Revolution in Public Education
- April 2020
- Teaching Note
Promoting Land and Nature Jerky (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 920-563. View Details
- March 1989
- Background Note
Note on Health Promotion in the Workplace
Keywords: Health
Herzlinger, Regina E. "Note on Health Promotion in the Workplace." Harvard Business School Background Note 189-070, March 1989.
- November 1990
- Article
Manufacturer Trade Deals and Retail Price Promotions
By: R. Lal
Lal, R. "Manufacturer Trade Deals and Retail Price Promotions." Journal of Marketing Research (JMR) (November 1990).
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
The old boys’ club is alive and well in the workforce, as male employees regularly schmooze with their male bosses during coffee breaks, after-work drinks, and golf outings. All this socializing gives men a huge career advantage over women, leading to faster View Details
Keywords: by Dina Gerdeman
- 21 Feb 2012
- Research & Ideas
Leadership Program for Women Targets Subtle Promotion Biases
For the last quarter century, many fought hard to overcome gender discrimination in the workplace by raising awareness, strengthening antidiscrimination policies, and encouraging more women to enter the corporate world. At first blush, that work appeared to pay off.... View Details
Keywords: by Maggie Starvish
- Research Summary
Promoting greater organizational adoption of energy efficiency projects
This research examines why firms fail to capitalize on apparently cost-effective investments in energy efficiency, with particular attention to waste heat recovery projects, in which heat from industrial processes are recovered in the form of thermal or electrical... View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." Marketing Science 4, no. 2 (Spring 1985): 147–165.
- 2015
- Chapter
Foreign Direct Investment: Effects, Complementarities, and Promotion
By: Laura Alfaro
Alfaro, Laura. "Foreign Direct Investment: Effects, Complementarities, and Promotion." Chap. 2 in Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic, edited by Osmel Manzano, Sebastián Auguste, and Mario Cuevas, 21–76. Inter-American Development Bank, 2015. (Also in Spanish: ¿Socios o Acreedores? Atracción de Inversión Extranjera y Desarrollo Productivo en Mesoamérica.)
- September 2009
- Teaching Note
Culinarian Cookware: Pondering Price Promotion (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4057. View Details
- 1999
- Article
Managing Advertising and Promotion for Long-Run Profitability
By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
Jedidi, Kamel, Carl F. Mela, and Sunil Gupta. "Managing Advertising and Promotion for Long-Run Profitability." Marketing Science 18, no. 1 (1999): 1–22. (Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute.)
- 2005
- Working Paper
Promoting a Management Revolution in Public Education
By: Stacey Childress, Richard Elmore and Allen Grossman
Childress, Stacey, Richard Elmore, and Allen Grossman. "Promoting a Management Revolution in Public Education." Harvard Business School Working Paper, No. 06-004, September 2005.
- 1984
- Chapter
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
Neslin, Scott A., Caroline Henderson, and John A. Quelch. "Consumer Promotions and the Acceleration of Product Purchases." In Research on Sales Promotion: Collected Papers. no. 84-104, edited by Katherine E. Jocz, 22–46. Marketing Science Institute Report. Cambridge, MA: Marketing Science Institute, 1984.
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)
- Article
Opportunities and Risks of Durable Goods Promotion
By: John A. Quelch, Scott A. Neslin and Lois B. Olson
Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38.
- March 2016 (Revised March 2022)
- Teaching Note
Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)
By: John Beshears
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Health Care and Treatment; Service Industry; Pharmaceutical Industry
- 2010
- Working Paper
Do Call Centers Promote Education? Evidence from India
By: Emily Fair Oster and Mary Bryce Millett
Over the last two decades in India there have been large increases in outsourced jobs and large increases in schooling rates, particularly in English. Existing evidence suggests the trends are broadly related. In this paper we explore how localized these impacts are;... View Details
- April 1994
- Supplement
Advertising and Promotion Management, Fourth Edition, Video Index
By: John A. Quelch
Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video Index." Harvard Business School Video Supplement 594-124, April 1994.