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- All HBS Web
(391)
- News (126)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (19)
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- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
effect studies from psychology that show that people perceive a price to be fair or unfair based on what surrounds it,” Avery says. For example, think about buying wine. If you don’t know what the cost of wine is, you will base your... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 21 Mar 2019
- HBS Case
The Ferrari Way
competitors, including Porsche and Lamborghini, responded by adding cutting-edge technologies, increasing production, and venturing into untraditional models, such as (gasp!) sport utility vehicles. Ferrari so far has remained true to its... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
listen to influencers, not company ads To study just how much influence influencers have on consumers, Vettese surveyed 520 women, specifically targeting beauty enthusiasts on Facebook who use such keywords as “beauty,” “skincare,” and... View Details
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no value added and quality standards are set by law or the industry,... View Details
Keywords: by John Quelch
- 20 Aug 2013
- First Look
First Look: August 20
performance response to added contestants varies non-monotonically across contestants of different abilities, most respond negatively to competition, and highest-skilled contestants respond positively. In counterfactual simulations, we... View Details
Keywords: Anna Secino
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
owners to concentrate many duplicative business operations, including manufacturing, in individual states where cannabis is legal. “In many of the places where it’s raised awareness, people can’t even buy the beverage due to state laws. ”... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
years ago. Most markets are one-sided in nature—customers interested in buying running shoes, for example. But a multi-sided market involves more players—and each has its own interests to be served. Multi-sided markets are also... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
calculators with labels, likely because it added the cloying assumption that all women like purple, John says. “When the purple calculator isn’t labeled, it’s just a purple calculator, and women are more likely to choose it because as it... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
you expect Rocky II to play off Rocky. But with James Bond movies, there's no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. So it gives you added freedom.... View Details
Keywords: by Carmen Nobel
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
problem-solving process. When the two parties involved are buying and selling committees representing different organizational jurisdictions within their organizations, and perhaps different levels of management, the necessity for... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
2010 terms, as a share of national income) were scheduled to revert to Colombian ownership in that year. The money to buy them for the new canal effort, then, would have gone to Bogotá instead of the shareholders in the moribund French... View Details
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
providing a basic service for free and paid subscriptions to an advanced version. By 2019, Slack had 88,000 paying customers and 10 million daily users. The company hired its first sales teams to recruit large corporations. Microsoft sought to catch up to Slack. The... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
noon; moments later hedge funds are buying or selling. They've added a new dynamic to the market that is reflected in the enormously increased volume of stock transactions and in the very greatly shortened... View Details
Keywords: by D. Quinn Mills
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
suppliers in as many countries before it lands in the hands of the final assembler. "The sequential, multicountry production model is what dominates now, and it's a model where little bits of value get added here or there and it's... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customer exposed to three different ads for a cell phone—on a bus, on TV, and online—talks to his or her friends about cell phones and then buys the phone from the ads a week... View Details
Keywords: by Kristen Senz
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
communities of like-minded people. Sometimes the like-mindedness centers on a brand; think Facebook fan pages or Twitter rants. "Consumers have always had the ability to boycott brands—or to 'buy-cott' brands they like by buying and... View Details
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details
Keywords: by Scott Van Voorhis
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details