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- All HBS Web
(384)
- News (123)
- Research (227)
- Events (1)
- Multimedia (2)
- Faculty Publications (18)
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- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called... View Details
- 21 Mar 2019
- HBS Case
The Ferrari Way
competitors, including Porsche and Lamborghini, responded by adding cutting-edge technologies, increasing production, and venturing into untraditional models, such as (gasp!) sport utility vehicles. Ferrari so far has remained true to its... View Details
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
Here’s an easy tip for anyone negotiating to buy a car, a house, or even a company. When you make an initial offer, don’t bid with a round number like $10,000 or $1 million or $15 per share. Rather, bid with a more precise number, like... View Details
Keywords: by Carmen Nobel
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
owners to concentrate many duplicative business operations, including manufacturing, in individual states where cannabis is legal. “In many of the places where it’s raised awareness, people can’t even buy the beverage due to state laws. ”... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
calculators with labels, likely because it added the cloying assumption that all women like purple, John says. “When the purple calculator isn’t labeled, it’s just a purple calculator, and women are more likely to choose it because as it... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
years ago. Most markets are one-sided in nature—customers interested in buying running shoes, for example. But a multi-sided market involves more players—and each has its own interests to be served. Multi-sided markets are also... View Details
- 20 Aug 2013
- First Look
First Look: August 20
performance response to added contestants varies non-monotonically across contestants of different abilities, most respond negatively to competition, and highest-skilled contestants respond positively. In counterfactual simulations, we... View Details
Keywords: Anna Secino
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
problem-solving process. When the two parties involved are buying and selling committees representing different organizational jurisdictions within their organizations, and perhaps different levels of management, the necessity for... View Details
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no value added and quality standards are set by law or the industry,... View Details
Keywords: by John Quelch
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
you expect Rocky II to play off Rocky. But with James Bond movies, there's no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. So it gives you added freedom.... View Details
Keywords: by Carmen Nobel
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
suppliers in as many countries before it lands in the hands of the final assembler. "The sequential, multicountry production model is what dominates now, and it's a model where little bits of value get added here or there and it's... View Details
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
providing a basic service for free and paid subscriptions to an advanced version. By 2019, Slack had 88,000 paying customers and 10 million daily users. The company hired its first sales teams to recruit large corporations. Microsoft sought to catch up to Slack. The... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
2010 terms, as a share of national income) were scheduled to revert to Colombian ownership in that year. The money to buy them for the new canal effort, then, would have gone to Bogotá instead of the shareholders in the moribund French... View Details
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
coining the popular term in investing “growth at a reasonable price,” or GARP. Research can take months before the team considers adding a holding to its portfolio, a multi-round process. Once it buys a... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customer exposed to three different ads for a cell phone—on a bus, on TV, and online—talks to his or her friends about cell phones and then buys the phone from the ads a week... View Details
Keywords: by Kristen Senz
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research... View Details
Keywords: by Carmen Nobel
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
"Another twisted branch on the family tree," proclaimed a full-page magazine advertisement. A separate ad stated, "If you lose it in the parking lot, everyone can direct you to it," while a third told readers that... View Details
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
noon; moments later hedge funds are buying or selling. They've added a new dynamic to the market that is reflected in the enormously increased volume of stock transactions and in the very greatly shortened... View Details
Keywords: by D. Quinn Mills