Professor Youngme Moon - Publications - Faculty & Research

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

football,” says HBS professor Youngme Moon, underlining one of the biggest differences between the business of sports and the business of esports. That means video game publishers can each dictate how a... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Dec 2011
News

Welcome to the Future

be adopted for all. “Perhaps the most fundamental change is that, whereas Aldrich is a half circle, we wanted to create a whole circle,” says MBA Program Chair Professor Youngme Moon. Managed by HBS... View Details

Keywords: Garry Emmons; Construction of Buildings; Construction

25 Sep 2009
News

Are You Being Served?

came to the forefront. HBS certainly played a role with its studies of customer-relationships management. The “service-profit chain” that Professors Heskett, Sasser, and Schlesinger made prominent in the 1980s contributed new thinking, as... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Educational Services

01 Sep 2008
News

Entrepreneurship Program in Fourth Year

globalizes, we need to give back, and pedagogy happens to be something we’re good at,” observes HBS professor Howard Stevenson, who cochaired the program with HBS senior lecturer Mike Roberts and professor... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

16 Sep 2015
News

Built for Speed

Jones could see it in class. Rogers would be perched up near the Skydeck, taking in all the information and confidently offering solutions with a radio-quality voice. “He was, as Youngme Moon would define... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

01 Dec 2011
News

Reimagining the MBA

discipline as our case method courses,” says Youngme Moon, senior associate dean and chair of the MBA Program, and the Donald K. David Professor of Business Administration. She worked with the 10-member... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

20 Dec 2019
News

The 19 Musts of 2019

with Professor Youngme Moon and Professor Felix Oberholzer-Gee), of the podcast After Hours MUST LISTEN NPR’s Up First “Ten minutes of thoughtful... View Details

Keywords: podcast; Arts, Entertainment

01 Apr 2001
News

Beyond the Rim: New Paths to Success in Asia

force behind a joint HBS-Tsinghua University executive education program that premiered in January (see sidebar). “With a 24-hour plane trip and thirteen time zones between Boston and China, the language barrier, and cultural differences — Japan is as different from... View Details

Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services

01 Jun 2012
News

Global Mission

developing markets. “We had to put students in situations where they’re able to practice the ideas and concepts that we teach in the classroom,” says Professor Youngme Moon, senior associate dean and chair... View Details

Keywords: Roger Thompson; meta

01 Jun 2012
News

Around the World

students in class discussions was a clear win for faculty and students, says Senior Associate Dean Youngme Moon, the Donald K. David Professor of Business Administration and chair of the MBA Program. “The... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

17 Feb 2011
News

Field Report: Rwanda

that we had accomplished something concrete in the recommendations that we made.” HBS professor David Thomas and Social Enterprise Director Laura Moon led the IXP, highlights of which included a three-hour... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

21 Nov 2017
News

Alumni Peer into the Future of Energy

world will have recognized the urgency of the climate change problem. I think the best analogy for the state of the industry, once that realization has set in, is aerospace in the 1960s and the moon shot, where there’s a real problem and... View Details

Keywords: Margie Kelley; solar power; wind power

01 Sep 2011
News

HBS Moves Ahead with Curriculum Innovations

traditions just drift forward. They need to go forward in the same purposeful way in which we think of moving forward on innovation. So, for example, Youngme Moon senior associate dean, chair of the MBA... View Details