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  • 06 Dec 2022
  • HBS Seminar

Elizabeth Lyons, UC San Diego

  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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  • May–June 2023
  • Article

A New Approach to Building Your Personal Brand: How to Communicate Your Value

By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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  • 11 Oct 2024
  • Blog Post

Committing to Work and Family: Allison Boxer (MBA 2012)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development I found my professional North Star as an undergraduate student while studying abroad in rural... View Details
  • 11 Oct 2024
  • Blog Post

Committing to Work and Family: Allison Boxer (MBA 2012)

I found my professional North Star as an undergraduate student while studying abroad in rural Tanzania. Our work in clean water access was a light bulb moment for me, clarifying the ways in which business and social impact can work... View Details
Keywords: All Industries
  • Research Summary

The Exercise and Development of Leadership

My research in this stream contributes to three recent trends in leadership scholarship. The first is the resurgence of a perspective less preoccupied with leaders' impact on organizational performance and more with their function as sources and symbols of the... View Details

  • 21 Aug 2023
  • Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

it part of your personal brand. The more you’re wedded to one position, the harder it will be to find a new one if layoffs happen. “Older generations are going to feel this most acutely: Equating your identity with your occupation is... View Details
Keywords: by Kara Baskin
  • December 2014
  • Article

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence
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    Mandi Nerenberg

    Mandi is a doctoral student in Organizational Behavior at Harvard Business School. She is interested in the impact of how gender and racial dynamics shape workplace evaluations. Her research explores gender biases in interpersonal professional contexts,... View Details

    • July 2022 (Revised January 2023)
    • Case

    Vicky Tsai and Tatcha: Confronting Stereotypes

    By: Geoffrey Jones and Veronica Tong
    Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
    Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
    Related
    • 19 Feb 2007
    • Research & Ideas

    Inexperienced Investors and Market Bubbles

    MacKay observed in 1852, "even chimney-sweeps and old clotheswomen dabbled in tulips." These days it's not just chimney-sweeps who are lured to investment heartbreak. New research suggests that even professional fund managers—if... View Details
    Keywords: by Sean Silverthorne; Financial Services
    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne
    • 26 Feb 2007
    • Research & Ideas

    The Power of the Noncompete Clause

    The noncompete clause is the basis for a love-hate relationship, depending on which side of the desk you're seated. The noncompete is meticulous legal phrasing that forbids inventors or other professionals from offering their talents to... View Details
    Keywords: by Martha Lagace
    • Web

    Placement - Doctoral

    Career Success and HBS Career and Professional Development . Students on the Job Market Every year, the HBS Doctoral Programs produces an impressive list of students who are preparing to enter the job market. Find an outstanding candidate... View Details
    • 27 Apr 2016
    • Research & Ideas

    How the FBI Reinvented Itself After 9/11

    the surprise of the researchers, FBI agents did not seem to fixate on redefining their professional identity during the triage phase, in spite of the new mission thrust upon them. Rather, they focused on the... View Details
    Keywords: by Carmen Nobel
    • Web

    Help - Alumni

    you, contact us at 617.384.5977 or by email at hbs@edusupportcenter.com . Alumni Identity Verification HBS IT and Alumni Records may request to schedule a Zoom call, where you will need to appear on camera and present a photo ID. This... View Details
    • 24 Feb 2009
    • First Look

    First Look: February 24, 2009

    Prosocial Identity Reduces Prosocial Behavior Authors:Adam M. Grant, Andrew Molinsky, Joshua D. Margolis, Melissa Kamin, and William Schiano Periodical:Journal of Applied Social Psychology 39, no. 2 (2009): 319-349 Abstract Considerable... View Details
    Keywords: Martha Lagace
    • 23 Jun 2009
    • First Look

    First Look: June 23

    fairness for marriage markets in a similar fashion. We prove that there are marriage markets where no amount of money can guarantee the existence of a fair allocation. Checking Your Identities at the Door? Positive Relationships Between... View Details
    Keywords: Martha Lagace
    • 21 Oct 2008
    • First Look

    First Look: October 21, 2008

    (in particular DRAMs and FLASH memory) and flat panel displays. Taiwan is also the center for notebook computer manufacturing, and Taiwanese companies, through their China-based manufacturing and assembly operations, drive 60% of the IT exports from China. Yet few... View Details
    Keywords: Martha Lagace
    • Web

    Named Fellowship Funds - Alumni

    opportunities on the African continent, the club provides services and resources for African students and any student with a professional or cultural interest in Africa. The club also promotes the engagement of the African business... View Details