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Show Results For
- All HBS Web
(13,389)
- People (32)
- News (2,321)
- Research (8,633)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,736)
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- October 1975
- Background Note
Product Policy
Lovelock, Christopher H. "Product Policy." Harvard Business School Background Note 576-064, October 1975.
- February 1987 (Revised January 1989)
- Case
Berringer Products
Roberts, Michael J. "Berringer Products." Harvard Business School Case 387-120, February 1987. (Revised January 1989.)
- 2021
- Chapter
Governing for Growth in Scope: Cultivating a Comparative Understanding of How Peer Production Collectives Evolve
By: Rebecca Karp, Amisha Miller and Siobhan O'Mahony
One of the early challenges for any peer production collective is how to govern the growth of new members or contributors. Scope growth was not a topic of concern when scholars were focused on understanding the emergence of peer production collectives as a phenomenon... View Details
Keywords: Peer Production Collectives; Scope Growth; Collaborative Innovation and Invention; Governance; Growth Management
Karp, Rebecca, Amisha Miller, and Siobhan O'Mahony. "Governing for Growth in Scope: Cultivating a Comparative Understanding of How Peer Production Collectives Evolve." Chap. 11 in The Handbook of Peer Production, edited by Mathieu O'Neil, Christian Pentzold, and Sophie Toupin, 137–152. John Wiley & Sons, 2021.
- September 2005 (Revised May 2006)
- Background Note
Principles of Product Policy
By: Anita Elberse
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Elberse, Anita. "Principles of Product Policy." Harvard Business School Background Note 506-018, September 2005. (Revised May 2006.)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- Research Summary
Automotive Product Development
At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details
- August 1999 (Revised November 2000)
- Background Note
Issues of Product Policy
Explores the basic vocabulary and issues related to product policy within a firm. View Details
Sarvary, Miklos. "Issues of Product Policy." Harvard Business School Background Note 500-027, August 1999. (Revised November 2000.)
- 2025
- Working Paper
New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout
By: Tomomichi Amano and Jorge Tamayo
Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details
Keywords: Managerial Quality; Firm Performance; Diffusion Of Innovation; New Product Rollout; Retailing; Distribution Channels; Product Launch; Management Skills; Retail Industry; Colombia
Amano, Tomomichi, and Jorge Tamayo. "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout." Harvard Business School Working Paper, No. 25-041, February 2025.
- November 1996 (Revised September 1997)
- Case
BancZero New Product Development
By: Marco Iansiti and Alberto Moel
The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details
Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States
Iansiti, Marco, and Alberto Moel. "BancZero New Product Development." Harvard Business School Case 697-044, November 1996. (Revised September 1997.)
- 2020
- Working Paper
Accounting for Product Impact in the Consumer Finance Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility and Impact; Personal Finance; Credit Cards; Financial Services Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
- August 2001 (Revised February 2005)
- Case
Dakota Office Products
By: Robert S. Kaplan
The senior management team of Dakota, an office products distributor, is concerned about the company's first loss in history. Explores the role for activity based costing and customer profitability measurement in a distribution company. Dakota's customers are... View Details
Keywords: Activity Based Costing and Management; Order Taking and Fulfillment; Profit; Distribution; Customers; Distribution Industry
Kaplan, Robert S. "Dakota Office Products." Harvard Business School Case 102-021, August 2001. (Revised February 2005.)
- April 1984
- Case
Kirkman Products
By: William J. Bruns Jr.
Bruns, William J., Jr. "Kirkman Products." Harvard Business School Case 184-177, April 1984.
- January 1990 (Revised November 1992)
- Case
Competition and Product Variety
Examines the choice of optimal product positioning in a differentiated goods market. View Details
Brandenburger, Adam M., and Vijay Krishna. "Competition and Product Variety." Harvard Business School Case 190-100, January 1990. (Revised November 1992.)
- 2020
- Book
Healthy Buildings: How Indoor Spaces Drive Performance and Productivity
By: Joseph Allen and John D. Macomber
By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details
Ever feel tired... View Details
Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry
Allen, Joseph, and John D. Macomber. Healthy Buildings: How Indoor Spaces Drive Performance and Productivity. Cambridge, MA: Harvard University Press, 2020.
- May 2013 (Revised September 2013)
- Case
The Kashagan Production Sharing Agreement (PSA)
By: Benjamin C. Esty and Florian Bitsch
When discovered in the 1990s, the Kashagan oil field was the second largest oil field in the world. The project sponsors (equity investors) signed a 40-year production sharing agreement (PSA) with the Kazakh government in 1997, with the expectation the field would... View Details
Keywords: Contracts; Oil ＆ Gas; Project Finance; Kazakhstan; Asia; ENI; Risk Management; Economic Development; Project Management; Expropriation; Product Sharing Agreement; Negotiation; Agreements and Arrangements; Development Economics; Energy Sources; Capital Budgeting; International Finance; Valuation; Joint Ventures; Energy Industry; Asia; Kazakhstan; Italy
Esty, Benjamin C., and Florian Bitsch. "The Kashagan Production Sharing Agreement (PSA)." Harvard Business School Case 213-082, May 2013. (Revised September 2013.)
- January 1990 (Revised November 1992)
- Case
Product Proliferation and Preemption
Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals. View Details
Brandenburger, Adam M., and Vijay Krishna. "Product Proliferation and Preemption." Harvard Business School Case 190-117, January 1990. (Revised November 1992.)
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Consumer Products Industry; United States; North America
Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
- July 1993 (Revised September 1994)
- Case
Millipore New Product Commercialization: A Tale of Two New Products
By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization... View Details
Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
- 2021
- Working Paper
Accounting for Product Impact in the Pharmaceuticals Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Pharmaceutical Companies; Pharmaceuticals; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product; Safety; Pharmaceutical Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Pharmaceuticals Industry." Harvard Business School Working Paper, No. 21-139, June 2021.
- May 1995
- Background Note
Note on Product Liability
By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States. View Details
Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Note on Product Liability." Harvard Business School Background Note 795-049, May 1995.