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  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

percent said they purchase multiple products each month. A whopping 62 percent of the women said they follow beauty influencers on social media. When asked where they seek information about beauty products... View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

nuances of its limits. Since ChatGPT debuted a year ago, automation hopes and fears—previously limited to factory floors and supermarket checkout lines—have shaken the ranks of highly-educated knowledge workers and provided new avenues... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 17 Apr 2025
  • Blog Post

From Tech to Coaching: Empowering Women and Minority Leaders with Yue Zhao (MBA 2013)

learning directly from VCs and experienced entrepreneurs. Being surrounded by people taking risks and building companies reinforced my belief that I wanted to work at the intersection of business, technology, and impact. Climbing the View Details
  • 06 Dec 2016
  • First Look

December 6, 2016

2016 Philadelphia: University of Pennsylvania Press Slavery's Capitalism: A New History of American Economic Development By: Beckert, Sven, and Seth Rockman, eds. Abstract—During the nineteenth century, the United States entered the ranks... View Details
Keywords: Sean Silverthorne
  • Web

Managing the Future of Work

chief people, policy, and purpose officer, and Jeetu Patel, president and chief product officer. How better integration within the corporate stack improves flexibility. The benefits of cross-function collaboration, with Francine... View Details
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 09 Aug 2011
  • First Look

First Look: August 9

submission deadline is December 1, 2011; the results of the competition experiment will not be revealed until that date. The submitted models will be ranked based on their prediction error. The winners of the competitions will be invited... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it... View Details
Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

organization, says Paine, a Baker Foundation Professor. In fact, the fault often lies with managers who set unrealistic deadlines, production targets, or other objectives that lead decent people to take shortcuts to achieve the goal... View Details
Keywords: by Dina Gerdeman
  • 25 Sep 2012
  • First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

their organizations merely sell the products and services they have rather than develop new offerings based on evolving customer needs and desires. Interestingly, only 55 percent of survey respondents ranked... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 11 Oct 2006
  • Research & Ideas

U.S. Tops Business Competitiveness Index 2006

The United States and Germany remain atop the latest Business Competitiveness Index, with China continuing to slip in the rankings while India ascends, according to a report released from Harvard Business School's Institute for Strategy... View Details
Keywords: by Sean Silverthorne
  • 19 Apr 2016
  • Blog Post

First Minutes are Critical in New-Employee Orientation

M. Cable, Francesca Gino, and Bradley R. Staats. The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of... View Details
Keywords: All Industries
  • 04 Oct 2011
  • First Look

First Look: October 4

Authors:Auden Schendler and Michael Toffel Publication:MIT Sloan Management Review 53, no. 1 (fall 2011) Abstract There's a problem with most major environmental rankings of businesses: too often, the ratings fail to incorporate advocacy... View Details
Keywords: Sean Silverthorne
  • October 1988 (Revised December 1994)
  • Case

Maytag in 1984

By: David J. Collis and Nancy Donohue
Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion.... View Details
Keywords: Acquisition; Business or Company Management; Production; Quality; Rank and Position; Competition; Expansion; Electronics Industry
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  • 19 Jan 2011
  • First Look

First Look: Jan. 18

http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein consumers are... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

patterns emerged, with participants ranking journeys the least desirable when they remained low or decreased over time, even when they started from a high point. The next-most desirable journeys were those with big fluctuations, implying... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 05 Dec 2022
  • What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

years into his tenure, GE became the most valuable company in the world. Gelles and Cohan cite everything from failed acquisitions and strategies to brutal downsizing, forced ranking of managers, a poor environmental record, legal... View Details
Keywords: by James Heskett; Industrial Products; Industrial Products; Industrial Products; Industrial Products
  • March 1, 2021
  • Article

Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets

By: Stephen Comello, Gunther Glenk and Stefan Reichelstein
Comprehensive global decarbonization requires that transportation services cease to rely on fossil fuels for power generation. This paper develops a generic, time-driven life-cycle cost model for mobility services to address two closely related questions central to the... View Details
Keywords: Decarbonization; Electric Vehicles; Renewable Energy; Biofuel; Carbon Emissions; Mobility; Batteries; Energy; Environmental Management; Environmental Accounting; Transportation; Operations; Management; Sustainable Cities; Decision Making; Investment; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Europe; North America; South America; Africa; Asia
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  • 22 Dec 2009
  • First Look

First Look: Dec. 22

take advantage of factor cost differences. Instead, multinationals tend to own the stages of production proximate to their final production, giving rise to a class of high-skill, intra-industry vertical FDI. Measuring and Managing... View Details
Keywords: Martha Lagace