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  • All HBS Web  (6,926)
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  • All HBS Web  (6,926)
    • People  (20)
    • News  (1,099)
    • Research  (4,881)
    • Events  (30)
    • Multimedia  (23)
  • Faculty Publications  (3,340)
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  • December 13, 2017
  • Article

What It Takes to Become a Great Product Manager

By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Keywords: Management; Product Development; Personal Development and Career
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Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
  • 1982
  • Chapter

Managing Innovation Over the Product Life Cycle

By: M. Tushman
Keywords: Product; Innovation and Management
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Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997.
  • January 1999
  • Article

Managing "Green" Product Innovation in Small Firms

By: Roberto Verganti
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Noci, Giuliano, and Roberto Verganti. Managing "Green" Product Innovation in Small Firms. R&D Management 29, no. 1 (January 1999): 3–15.
  • September–October 1996
  • Article

A Strategic Approach to Managing Product Recalls

By: N. Craig Smith, Robert J. Thomas and John A. Quelch
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Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113.
  • March–April 1987
  • Article

Ideas for Action: The Product Management Audit

By: J. Quelch, P. Farris and J. Olver
Citation
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Quelch, J., P. Farris, and J. Olver. "Ideas for Action: The Product Management Audit." Harvard Business Review 65, no. 2 (March–April 1987): 30–36.
  • September 1985
  • Case

General Foods Corp.: The Product Management System

By: John A. Quelch
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Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
  • 2020
  • Other Teaching and Training Material

Leading the Charge: A Podcase about Product Management at Opower

By: Jeffrey Rayport and John J. Lafkas
The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details
Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software
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Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
  • December 2022
  • Article

I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
  • 2018
  • Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
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Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
  • October 2009
  • Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
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Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
  • May 2013 (Revised September 2013)
  • Case

The Kashagan Production Sharing Agreement (PSA)

By: Benjamin C. Esty and Florian Bitsch

When discovered in the 1990s, the Kashagan oil field was the second largest oil field in the world. The project sponsors (equity investors) signed a 40-year production sharing agreement (PSA) with the Kazakh government in 1997, with the expectation the field would... View Details

Keywords: Contracts; Oil & Gas; Project Finance; Kazakhstan; Asia; ENI; Risk Management; Economic Development; Project Management; Expropriation; Product Sharing Agreement; Negotiation; Agreements and Arrangements; Development Economics; Energy Sources; Capital Budgeting; International Finance; Valuation; Joint Ventures; Energy Industry; Asia; Kazakhstan; Italy
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Esty, Benjamin C., and Florian Bitsch. "The Kashagan Production Sharing Agreement (PSA)." Harvard Business School Case 213-082, May 2013. (Revised September 2013.)
  • Summer 2021
  • Article

The Origin and Development of Firm Management

By: Michela Giorcelli
This paper examines the historical origin and diffusion of management practices. Despite their centrality in the modern world, the concepts of ‘management’ developed fairly recently. Only with the Industrial Revolution, due to the increased firm size, owners needed a... View Details
Keywords: Productivity; Kaizen; Management; Management Practices and Processes; History; Performance Productivity; Technology
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Giorcelli, Michela. "The Origin and Development of Firm Management." Oxford Review of Economic Policy 37, no. 2 (Summer 2021): 259–275.
  • 2006
  • Casebook

Managing Product and Service Development: Text and Cases

By: Stefan Thomke
Keywords: Management; Product; Growth and Development; Information; Cases
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Thomke, Stefan. Managing Product and Service Development: Text and Cases. Boston: McGraw-Hill/Irwin, 2006.
  • February 1983
  • Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details
Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Consumer Products Industry
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Case of the Procter & Gamble Rely Tampon." Harvard Business School Case 383-131, February 1983.
  • May 2018 (Revised February 2020)
  • Case

Jason Blum's Blumhouse Productions

By: Anita Elberse
In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details
Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
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Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
  • 1994
  • Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti
Citation
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De Maio, Adriano, Roberto Verganti, and Mariano Corso. "A Multi-Project Management Framework for New Product Development." European Journal of Operational Research 78, no. 2 (1994): 178–191.
  • Research Summary

Product Market Competition and Top Management Compensation, 1998

Simi Kedia

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  • June 1977 (Revised August 1984)
  • Background Note

Mass Production and the Beginnings of Scientific Management

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Chandler, Alfred D., Jr. "Mass Production and the Beginnings of Scientific Management." Harvard Business School Background Note 377-223, June 1977. (Revised August 1984.)
  • June 1998
  • Article

Managing Experimentation in the Design of New Products

By: S. Thomke
Keywords: Design; Product; Management
Citation
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Thomke, S. "Managing Experimentation in the Design of New Products." Management Science 44, no. 6 (June 1998): 743–762.
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