Product Line Management - Publications - Faculty & Research

Article

Productivity Measurement and Management Accounting

By: R. Banker, S. Datar and Robert S. Kaplan

Keywords: Measurement and Metrics; Management; Accounting

01 Jun 2006
News

Silver Lining

Despite the grim headlines, Sanjay Bhatnagar (MBA ’93) knows there’s a silver lining in Enron’s dark corporate cloud. In 1997, while supervising the company’s energy operations in South Asia, Bhatnagar worked with Andrea Miller, a member... View Details

Keywords: Petroleum and Coal Products Manufacturing; Petroleum and Coal Products Manufacturing; Petroleum and Coal Products Manufacturing

April 1999
Teaching Note

Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details

Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption

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1999
Chapter

Managing Inventory for Fashion Products

By: A. Raman

Keywords: Logistics; Fashion Industry

Citation

1996
Book

Power Pricing: How Managing Price Transforms the Bottom Line

By: R. J. Dolan

Citation

June 1991 (Revised April 1995)
Background Note

Mass Production and the Beginnings of Scientific Management

Examines the coming of mass production (continuous and large-batch processes and those involving fabricating and assembling of interchangeable parts), and relates the beginnings of modern factory management to the needs and opportunities created by the new technology.... View Details

Keywords: Technology; Change Management; Production; Industrial Products Industry; Industrial Products Industry

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Article

The Growing Strategic Importance of End-of-Life Product Management

By: Michael W. Toffel

Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Wastes and Waste Processing; Strategy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America

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Research Summary

Managing Product Development in Rapidly Changing Environments

By: Alan D. MacCormack

A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details

Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details

January 1988 (Revised July 1991)
Course Overview Note

Integrated Product Line Management: Course Description, Requirements, and Assignments - Spring 1991

By: Benson P. Shapiro

Keywords: Product Marketing

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July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

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January 2014
Teaching Note

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma (Brief Case)

By: Robert J. Dolan and Heather Beckham

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January 2004
Article

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon

Keywords: Management; Price; Product

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February 2012
Article

Americans Do IT Better: US Multinationals and the Productivity Miracle

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

US productivity growth accelerated after 1995 (unlike Europe's), particularly in sectors that intensively use information technologies (IT). Using two new micro panel datasets we show that US multinationals operating in Europe also experienced a "productivity miracle."... View Details

Keywords: IT Productivity; American IT Productivity; Information Technology; Performance Productivity; Multinational Firms and Management; Management Practices and Processes; United States; Europe

25 Nov 2013
News

Hiding From Managers Can Increase Your Productivity

Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

July 2020
Supplement

Instabeat—Crossing the Finish Line

By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar

Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to... View Details