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- All HBS Web
(12,369)
- People (36)
- News (1,922)
- Research (8,788)
- Events (38)
- Multimedia (38)
- Faculty Publications (6,829)
- June 1995
- Course Overview Note
Superior New Product Development Executive Course
By: Dorothy Leonard-Barton and Steven C. Wheelwright
Keywords: Product Development
Leonard-Barton, Dorothy, and Steven C. Wheelwright. "Superior New Product Development Executive Course." Harvard Business School Course Overview Note 695-084, June 1995.
- 26 Oct 2016
- Blog Post
From Product Development to Business School
The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details
- 10 Jan 2017
- Blog Post
From Product Development to Business School
The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- August 1, 2015
- Article
New Product Development Flexibility in a Competitive Environment
By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
- September 1991 (Revised January 1998)
- Case
Chaparral Steel: Rapid Product and Process Development
By: Dorothy Leonard-Barton and Gil Preuss
One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details
Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills
Leonard-Barton, Dorothy, and Gil Preuss. "Chaparral Steel: Rapid Product and Process Development." Harvard Business School Case 692-018, September 1991. (Revised January 1998.)
- March 1988
- Case
Productivity on Missile Development Program 309
By: J. Ronald Fox
Fox, J. Ronald. "Productivity on Missile Development Program 309." Harvard Business School Case 388-119, March 1988.
- October 1983 (Revised July 1984)
- Case
Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)
Expands on Clark Material Handling Group-Overseas: Brazilian Product Strategy (A) and (B). Company considers entry into the Japanese market. View Details
Clarke, Darral G. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)." Harvard Business School Case 584-055, October 1983. (Revised July 1984.)
- October 1993
- Background Note
Note on Developing Start-Up Strategies
Provides students with a workable framework for analyzing new ventures. Stresses the importance of matching analytical tasks to the type of venture contemplated. View Details
Bhide, Amar. "Note on Developing Start-Up Strategies." Harvard Business School Background Note 394-067, October 1993.
- May 1987 (Revised March 1990)
- Background Note
Development Strategies and Economic Performance
By: Bruce R. Scott
Scott, Bruce R. "Development Strategies and Economic Performance." Harvard Business School Background Note 387-177, May 1987. (Revised March 1990.)
- October 1984
- Background Note
Developing and Communicating Strategy Goals
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Developing and Communicating Strategy Goals." Harvard Business School Background Note 385-164, October 1984.
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- December 2019 (Revised November 2021)
- Module Note
Managing the Strategy Development Process: Deliberate vs. Emergent Strategy
By: Clayton M. Christensen
Christensen, Clayton M. "Managing the Strategy Development Process: Deliberate vs. Emergent Strategy." Harvard Business School Module Note 420-084, December 2019. (Revised November 2021.)
- March 1996
- Case
New Product Development at Canon: The Contact Sensor Project
By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
- 1989
- Chapter
Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry
By: Gary P. Pisano and Paul Mang
Keywords: Product Development; Innovation Strategy; Knowledge Management; Industry Structures; Biotechnology Industry
Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
- 2010
- Working Paper
Multinational Strategies and Developing Countries in Historical Perspective
By: Geoffrey Jones
This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details
Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations
Jones, Geoffrey. "Multinational Strategies and Developing Countries in Historical Perspective." Harvard Business School Working Paper, No. 10-076, March 2010.
- January 2013 (Revised February 2013)
- Case
EverTrue: Mobile Technology Development (A)
By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
- 23 Nov 2022
- News