Publications

September–October 1997
Article

Developing Products on Internet Time

By: A. D. MacCormack and M. Iansiti

Keywords: Product; Internet and the Web; Manufacturing Industry

2017
Working Paper

Intermediation in the Supply of Agricultural Products in Developing Economies

By: Kris J. Ferreira, Joel Goh and Ehsan Valavi

Problem Definition: Farmers face several challenges in agricultural supply chains in emerging economies that contribute to extreme levels of poverty. One common challenge is that farmers only have access to one channel, often an auction, for which to sell their crops.... View Details

Keywords: Developing Countries; Agricultural Supply Chain; Intermediation; Multiple Cahnels; Walrasian Auction; Developing Countries and Economies; Supply Chain; Distribution Channels; Profit; Agriculture and Agribusiness Industry

Read Now

2000
Working Paper

The Process of Strategy Development and Implementation

By: Clayton M. Christensen and Tara Donovan

June 1997
Teaching Note

BancZero New Product Development TN

By: Marco Iansiti

Teaching Note for (9-697-044). View Details

Keywords: Banking Industry; Mexico City; United States

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

Article

The New New Product Development Game

By: Hirotaka Takeuchi and Ikujiro Nonaka

Keywords: Product; Research and Development

May 1997
Teaching Note

Product Development Process, Organization and Improvement, Instructor's Note

By: Marco Iansiti

Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition

March 2000 (Revised January 2001)
Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny

With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details

Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development

Educators

Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details

10 Oct 1999
Conference Presentation

Running Product Development at Internet Speed

By: Alan MacCormack

Keywords: Product Development

1996
Chapter

Product Development at Dell Computer Corporation

By: S. Thomke, V. Krishnan and A. Nimgade

Keywords: Product Development; Technology; Computer Industry

June 1995
Course Overview Note

Superior New Product Development Executive Course

By: Dorothy Leonard-Barton and Steven C. Wheelwright

Keywords: Product Development

2007
Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek

Keywords: Product Development; Competitive Advantage

June 2006
Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright

Keywords: Product Development

Awards

International Product Development Management Conference Best Paper Award

By: Roberto Verganti

Runner-up for the Best Conference Paper Award at the 9th International Product Development Management Conference, European Institute for Advanced Studies in Management (Sophia-Antipolis, France, May 2002) for “Design Inertia: Designing for life-cycle flexibility in... View Details

Article

Learning-Before-Doing in the Development of New Process Technology

By: Gary P. Pisano

Keywords: Learning; Research and Development; Technology

26 Oct 2016
Blog Post

From Product Development to Business School

The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details

10 Jan 2017
Blog Post

From Product Development to Business School

The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years,... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

March 1988
Case

Productivity on Missile Development Program 309

By: J. Ronald Fox