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Show Results For
- All HBS Web
(935)
- People (2)
- News (293)
- Research (182)
- Events (11)
- Multimedia (52)
- Faculty Publications (354)
- 31 Mar 2022
- Video
Carbon Vacuum Tough Tech Prize Winner 2022 New Venture Competition
- 16 Jun 2022
- News
CEO Recruiters Increasingly Prize Soft Skills
- 30 Apr 2014
- News
Indian Start-up Wins HBS’s Top Prize in Social Enterprise
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
- 01 Nov 2022
- News
Meet the Winners of the US PETs Prize Challenge: Phase One
- 01 Dec 2012
- News
Alvin Roth Wins Nobel Prize in Economics
Shapley, of the 2012 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. The men were recognized for their contributions to solving a core economic problem—how to match different agents as well as possible. "Al started... View Details
- 11 Apr 2023
- News
Harvard Business Review Announces 2022 HBR Prize Winner
- 01 Aug 2018
- News
Nobel Prize Winner Joins Blockchain Startup To Fix Smart Contracts
Keywords: blockchain