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- All HBS Web
(2,106)
- People (1)
- News (208)
- Research (1,704)
- Events (6)
- Multimedia (3)
- Faculty Publications (976)
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- 01 Mar 2004
- News
Toy Story
sell its products, Neurosmith decided it needed to reorient its strategy toward mass-market accounts in order to survive. “This isn’t a change you make overnight,” notes Abercrombie wryly. In addition to needing to design toys to hit much... View Details
- 01 Jun 2017
- News
Case Study: Something New
suggesting voluntarily sharing cost information improves retailers’ sales. For more information about pricing strategy or retail supply chains, check out ABI and other resources on eBaker. View Details
Keywords: April White
- 26 Oct 2015
- News
Ron Johnson’s Post-Penney’s Rebirth
customer experience," Johnson tells the magazine. "It’s better than a store, it’s the same price as online, and it’s faster than even Amazon Prime." Johnson also recounts the story behind his 2013 exit from JC Penney: The changes,... View Details
- 10 Apr 2019
- News
Rakuten’s Mikitani Bets $5.5 Billion To Shake Up Japan’s Telecom Industry
much leaner than our competitors, and we can enrich the service using the existing Rakuten ecosystem. And I don’t think people really care whether it’s NTT, SoftBank or Rakuten that much. It’s primarily about connectivity, speed, price... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development.... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a price for... View Details
- 29 Jun 2016
- News
The Latest Local Motor: A Self-Driving Bus
Local Motors—which is led by Jay Rogers (MBA 2007)—posted to its co-creation community: build an urban public transportation system. It’s all part of the company’s unique design model: "Most of our vehicles are designed by people who don't work for us," says Justin... View Details
- 01 Jun 2014
- News
Screen Saver
choice. For Lopez, that has meant deploying a multifaceted strategy with an underlying premise: Make the customer feel at home while providing a sense of escape. "My career has always been about consumer persuasion," says Lopez, who came... View Details
- 01 Dec 2022
- News
Flying High
shortages and fuel prices on the rise, travel became a more costly and time-consuming undertaking. Aero was spared the worst of those challenges. Private terminals avoided mass layoffs during the pandemic—and the staffing crunch that... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
African continent and import taxes are exorbitant, prices can run sky-high—to the tune of US$80,000 for a 2011 Toyota Land Cruiser, for instance. To address these problems, Nairobi-based startup Mobius Motors has reimagined an affordable... View Details
Keywords: Amy Yee
- 19 Feb 2020
- News
Capitol Ideas to Combat Climate Change
Clean Air Act was one of the first and most influential federal environmental laws—and many in the business community saw benefits from a national strategy to combat pollution. Prof. Michael Toffel Prof. Michael Toffel Now, as the world... View Details
Keywords: April White; photos by Jack Conroy
- 01 Mar 2010
- News
How to Spur Prosperity
about how venture capitalists fund companies, they usually do it in stages, giving a little money to start, waiting for it to percolate, and maybe doing a midcourse correction. For the public sector to do that, politicians have to accept that they may need to rethink... View Details
- 01 Sep 2012
- News
What’s the Big Idea?
Professor of Management Practice Robert Eccles has spent his academic career burrowing deeply into the arcane subject of corporate reporting—not the hottest of business topics. At least not until now. With the publication of One Report: Integrated Reporting for a... View Details
- 01 Apr 2001
- News
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan
from buying stocks, he notes. Minimum prices for shares, for example, put equities out of the reach of many. But by convincing the government to liberalize regulations, Saeki hopes to win public confidence and pull in more players. The... View Details
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
woman’s need for wanting access—not necessarily ownership—to designer apparel, accessories and now home products,” she tells the magazine. What’s behind RTR’s rapid rise? The article quotes a T. Rowe Price analyst, who notes that a key... View Details
- 07 Sep 2021
- News
Growing Home
and began the modern era in Japan. “This is the only city in Japan where the price of land has not gone up since the bubble burst. But now, gradually, Mito has seen an upward trend, with more and more people wanting to invest in the... View Details
Keywords: Dan Morrell
- 01 Mar 2014
- News
My HBS Eureka Moment
1965) Have a Long-Term Strategy — Jose M. Faustino (MBA 1963) Beware of Bias — Donald J. Chiofaro (MBA 1972) Exceed Expectations — Bill Bogardus (MBA 1972) See Every Side — Jacqueline Beato (MBA 2009) Take a Chance — Michael Kubin (MBA... View Details
- 01 Feb 2001
- News
Drilling Down
headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into the billions of dollars. And with... View Details
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details