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  • All HBS Web  (365)
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    • News  (54)
    • Research  (249)
  • Faculty Publications  (46)

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  • All HBS Web  (365)
    • People  (1)
    • News  (54)
    • Research  (249)
  • Faculty Publications  (46)
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  • 05 Dec 2023
  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Virtual tours helped propel homebuying through the height of COVID-19. But now that life is back to normal, new research finds these 3D tours don’t significantly boost sale prices and may even prolong a property’s time on the market. When... View Details
Keywords: by Rachel Layne; Real Estate
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

Markets and Multinational Transfer Pricing Authors:Romana L. Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels; for instance, when goods designated for a... View Details
Keywords: Martha Lagace
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details
Keywords: Martha Lagace
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to their search in milliseconds... View Details
Keywords: by Dina Gerdeman; Retail
  • 19 Jun 2012
  • First Look

First Look: June 19

company hopes to create and share a new business model. If successful, the model can be copied by other social entrepreneurs with a market-based pricing scheme to provide other forms of infrastructure in emerging markets. Purchase this... View Details
Keywords: Sean Silverthorne
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

everyone—can learn from incorporating a search for wise tradeoffs into their decision making.   This excerpt is from the book's introduction. Imagine that you are listening to a series of campaign announcements, each made by a different... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

Business School Exercise 408-076 Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize... View Details
Keywords: Martha Lagace
  • 15 Nov 2011
  • First Look

First Look: November 15

where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Xbox, make their profits from game developers through royalties and incur losses on the sale of consoles to users by pricing them below cost. The key reason is that two-sided platforms must solve a chicken-and-egg problem. For example,... View Details
Keywords: by Sean Silverthorne; Technology
  • 21 Jan 2014
  • First Look

First Look: January 21

Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

for hiring, the concept of a slot is absent from virtually all of economics. Macroeconomic studies of vacancies and search come closest, but the implications of slot-based hiring for individual worker outcomes has not been analyzed in a... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

http://www.people.hbs.edu/mbaker/cv/papers/bcfsurvey2v20.pdf Comovement and Predictability Relationships Between Bonds and the Cross-Section of Stocks Authors:Malcolm Baker and Jeffrey Wurgler Publication:Review of Asset Pricing Studies... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2016
  • First Look

July 12, 2016

that a 10% increase in the average price of in-state tuition is associated with a 13.9% decrease in new business starts of parents with college-age children in the CPS, relative to both non-parents and parents of younger children. A one... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

and supports R&D by high-type incumbents and entry. Download working paper: http://www.people.hbs.edu/wkerr/AABK_130412.pdf Exclusive Preferential Placement as Search Diversion: Evidence from Flight View Details
Keywords: Sean Silverthorne
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

equivalent of the entire sales force must be replaced at many firms every four years or so. And the time frame shrinks if and when companies increase revenue targets. So while strategy should drive search and selection, the exigencies of... View Details
Keywords: by Carmen Nobel
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

creating." Requests made from profiles with African American-sounding names were about 16 percent less likely to be accepted. According to the study, discrimination was pervasive across price points and in a variety of neighborhoods,... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building or across the world.... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details
Keywords: Dina Gerdeman
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