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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

When the customer says "jump," they ask "how high?" They offer additional product features and services to their customers, but fail to receive prices that cover the costs for these additional features and services.... View Details
Keywords: by Robert S. Kaplan
  • 13 Jan 2023
  • Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
  • 14 Apr 2015
  • First Look

First Look: April 14

(1839-1937), one of the most remarkable individuals to define the landscape of American business. Rockefeller's estimated $1.4 billion net worth in 1937 was equivalent to 1.5% of U.S. GDP. According to this metric he was (and still is)... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

advice to restaurant owners, staff, investors, and patrons that we offer below. How did it deteriorate so quickly? Restaurants are universally labor intensive—by any productivity metric they rank among the least productive industries.... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 28 Jul 2020
  • Research & Ideas

Racism and Digital Design: How Online Platforms Can Thwart Discrimination

creating." Requests made from profiles with African American-sounding names were about 16 percent less likely to be accepted. According to the study, discrimination was pervasive across price points and in a variety of neighborhoods,... View Details
Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
  • November 2009
  • Article

Is it Fair to Blame Fair Value Accounting for the Financial Crisis?

By: Robert C. Pozen
When the credit markets seized up in 2008, many heaped blame on "mark to market" accounting rules, which require banks to write down their troubled assets to the prices they'd fetch if sold on the open market - at the time, next to nothing. Recording those assets below... View Details
Keywords: Cost Accounting; Fair Value Accounting; Financial Crisis; Assets; Governing Rules, Regulations, and Reforms; Crisis Management; Standards; Banking Industry
Related
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

says. “I think that’s a big reason why Target’s adoption of a data-driven approach has been so successful.” Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Retailing Revolution: Category Killers on the Brink... View Details
Keywords: by Dina Gerdeman; Retail
  • 2021
  • Working Paper

Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
How do you measure the value of a commodity that transacts at a price of zero from an economic standpoint? This study examines the potential for and extent of omission and misattribution in standard approaches to economic accounting with regards to open source... View Details
Keywords: Server Software; Open Source Distribution; Applications and Software; Analytics and Data Science; Economics; Value Creation; Measurement and Metrics
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  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

disproportionate stock price hit to an earnings miss reflects that informational problem. The promise of private equity involves solving that gap between owners and managers. Buybacks must be interpreted in that context as either... View Details
Keywords: by Dina Gerdeman
  • 07 Feb 2012
  • First Look

First Look: February 7

fairness within the industry. Coordinating conflicting programs requires a careful balance between equity and efficiency. In our work, we first develop a fairness metric to measure deviation from first-scheduled, first-served in the... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

segments and relevant metrics and incentives. Additionally, when market lifecycles are shorter, you must reconstruct sales models more often, and this must be done while the ship is under full sail in an ocean where you don't control the... View Details
Keywords: by Kristen Senz
  • 22 Mar 2013
  • Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
Related
  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

market prices of various cryptocurrencies were moving up and down—massive swings—30 percent swings within a week, sometimes. I advise a bunch of entrepreneurs and the feeling of many at the time was that it was very difficult to be... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

even more difficult than in the past. Why the concern about coordination between sales and marketing? Every business exists for financial performance—making money. We know generally how to measure it across different companies and industries, and use View Details
Keywords: by Benson Shapiro
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

pricing and profitability toolkit guides managers in how to construct a demand curve, how to calculate the price elasticity of demand, and how to use these metrics to inform... View Details
Keywords: by Sarah Jane Gilbert
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

to lose money or power should the status quo be overturned." What kind of money and power stands to be lost, and by whom? How did we get to this homogenized pricing of the present insurance system in the first place? A: Homogenized... View Details
Keywords: by Martha Lagace
  • 03 Dec 2018
  • Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

Sentiment and the Price of Corporate Sustainability, takes public sentiment data around sustainability activities obtained from TruValue Labs, culled from news stories, industry analysts, NGOs, and think tanks, and combines it with... View Details
Keywords: by Rachel Layne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, and Gordon Y. Liao Abstract—We develop a model... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

successfully. Megibow's team investigated the reason for the failures, again using Web metrics data and server log files throughout the process. Apparently, the "Company" field under the customer's name was causing a problem.... View Details

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