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- Faculty Publications (347)
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- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of online business ideas include:... View Details
- 01 Sep 2003
- News
Incentives and Operational Excellence
common to both major corporations and mom-and-pop shops, and offered practical solutions based on his research. One case Narayanan used to illustrate his point involved a family-owned video store. Generally in the past, he said, as many as 25 percent of rental View Details
- 01 Jun 2016
- News
How Do I Get Your Job?
price point, packaging, colors. I wanted to make a product that I would buy and that my friends would buy. OW: I’m sure it wasn’t all smooth sailing in the early months or years. Were there any moments where you thought, this is not going... View Details
Keywords: April White
- 01 Oct 2000
- News
Internet Tsunami
Hiroshi Mikitani (MBA '93) is the founder, president, and CEO of Rakuten, Japan's leading online shopping destination. He believes that because the Internet allows merchants to circumvent the many intermediaries who jack up prices in... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
similar opportunity. Best to have an intense focus and evolve your software in a rapid fashion. It is very common for software companies to start with smaller customers and work their way up. While it is harder (and takes longer) to sell... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system,... View Details
- 01 Jun 2008
- News
Alumni Books
management in colleges and universities. What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan (MBA ’65, DBA ’67) (Penguin Group) To upgrade the productivity of a company’s sales force,... View Details
Keywords: Management
- 01 Mar 2011
- News
Making Their Way
by Andy Goodwin However, when it comes to building certain tools, such as progressive dies for metal stampings, which is labor-intensive and takes up to three months, China often has a competitive price advantage. So, explains... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
young professionals) select pieces from curated collections on the company’s website—think Scandinavian, mid-century modern, or industrial looks. Within a week, a white-glove team delivers preassembled pieces and arranges the room. When the lease is up, the View Details
- 01 Mar 2004
- News
The Business of Babies
demand payments of $10,000 and up. “We’re not talking about demand for potato chips,” Spar added. “This is the kind of demand that becomes an obsession. Price is less of an issue than it is in other markets.” Despite the classic... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details
- 01 Mar 2023
- News
Is AI OK?
use of AI in everything from facial recognition to predictive sentencing. She found it nonetheless. The online rental platform uses its pricing tool to increase host revenues by dynamically adjusting rental View Details
- 01 Sep 2009
- News
Ready for Launch
to do ours as a favor and at a price we could afford.” What comes next: “We have our system up and running and are working on making it more robust so it can scale. We were invited to work as entrepreneurs in residence at Highland Capital... View Details
- 01 Apr 1996
- News
New Releases
text introducing risk-reducing strategies such as hedging, portfolio diversification, insurance, and derivative market mechanisms. In addition, the book trains the reader in relevant methodologies, including exposure analysis, the capital asset View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
African continent and import taxes are exorbitant, prices can run sky-high—to the tune of US$80,000 for a 2011 Toyota Land Cruiser, for instance. To address these problems, Nairobi-based startup Mobius Motors has reimagined an affordable... View Details
Keywords: Amy Yee
- 01 Mar 2019
- News
The One That Got Away
delivery business in a number of countries, including the UK, France, Italy, Brazil, and Canada. It went public in 2014, became a FTSE-100 company in 2017, and is currently worth $5 billion. That’s the price of an incorrect answer to... View Details
- 01 Sep 2013
- News
A Start-Up with Giddyup
equity until I'd built something." Online sales "That's our focus, and it's made possible by our 'Fit Kit' at-home measuring system. We're now shifting to more ready-to-wear sizes, too." Best-seller "The Honcho, for about $900–$1,200. It's a traditional style, which I... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
of what explains Endline’s role today as mastermind and chief rioter at sweetriot, a socially conscious chocolate company founded in 2005. Working directly with cacao farmers in Latin America to ensure a fair price for their labor,... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one print of a movie to be... View Details