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  • Research Summary

Drip Pricing

Anyone who has shopped for an airline ticket online has experienced drip pricing, as each successive screen seems to reveal another fee throughout the purchasing process. This practice is becoming prevalent in a variety of industries, but its effect on consumers is... View Details

  • 2009
  • Working Paper

Stock Price Fragility

By: Robin Greenwood and David Thesmar
We investigate the relationship between ownership structure of financial assets and non-fundamental risk. An asset is fragile if its owners collectively have to buy or sell. Such assets are susceptible to non-fundamental price movements. An asset can be fragile because... View Details
Keywords: Financial Liquidity; Stocks; Price; Market Transactions; Ownership; Risk and Uncertainty; United States
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Greenwood, Robin, and David Thesmar. "Stock Price Fragility." Harvard Business School Working Paper, No. 10-031, October 2009.
  • September 2005 (Revised April 2009)
  • Background Note

Principles of Pricing

By: Robert J. Dolan and John T. Gourville
Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization/discrimination. A rewritten version of an earlier note. View Details
Keywords: Price; Marketing Strategy; Value
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Dolan, Robert J., and John T. Gourville. "Principles of Pricing." Harvard Business School Background Note 506-021, September 2005. (Revised April 2009.)
  • Research Summary

Pricing and Promotions

Price promotions offered by product manufacturers to channel intermediaries are the subject of much current debate, as well as attempts by packaged goods manufacturers to curb, if not eliminate, their use. Samuel S. Chun's research, which includes the development of... View Details
  • Forthcoming
  • Article

Pricing of Climate Risk Insurance: Regulation and Cross-Subsidies

By: Ishita Sen, Ana-Maria Tenekedjieva and Sangmin Oh
We study the pricing of homeowners’ insurance, a $15 trillion market essential for hedging climate-related losses. We show that insurance premiums are subject to starkly different regulations across states, creating persistent cross-subsidies and price distortions. We... View Details
Keywords: Climate Risk; Homeowners' Insurance; Price Controls; Financial Regulation; Cross-subsidization; Climate Change; Price; Risk and Uncertainty; Geographic Location; Insurance Industry; United States
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Sen, Ishita, Ana-Maria Tenekedjieva, and Sangmin Oh. "Pricing of Climate Risk Insurance: Regulation and Cross-Subsidies." Journal of Finance (forthcoming).
  • December 1990 (Revised June 1993)
  • Background Note

Price Discrimination

This note, which is introductory in nature, provides a classification scheme for some of the more common examples of price discrimination. For each case that is discussed, the note characterizes the appropriate market segments, the alternative product "versions," and... View Details
Keywords: Price; Segmentation
Citation
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Dhebar, Anirudh S. "Price Discrimination." Harvard Business School Background Note 191-105, December 1990. (Revised June 1993.)
  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
Citation
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Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small... View Details
Keywords: by Benson P. Shapiro
  • Article

The Price Impact of Joining a Currency Union: Evidence from Latvia

By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
Does membership in a currency union matter for a country’s international relative prices? The answer to this question is critical for thinking about the implications of joining (or exiting) a common currency area. This paper is the first to use high-frequency... View Details
Keywords: Currency Union; Exchange Rate; Law Of One Price; Currency Exchange Rate; Price; Latvia
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Cavallo, Alberto, Brent Neiman, and Roberto Rigobon. "The Price Impact of Joining a Currency Union: Evidence from Latvia." IMF Economic Review 63, no. 2 (September 2015): 281–297.
  • March 2022
  • Article

Carbon Footprinting and Pricing under Climate Concerns

By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing
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Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Don Lehmann. "Carbon Footprinting and Pricing under Climate Concerns." Journal of Marketing 86, no. 2 (March 2022): 186–201.
  • 2015
  • Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details
Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Financial Services Industry; Travel Industry; Insurance Industry; Real Estate Industry; Advertising Industry
Citation
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Edelman, Benjamin, and Julian Wright. "Markets with Price Coherence." Harvard Business School Working Paper, No. 15-061, January 2015. (Revised March 2015.)
  • May 1990 (Revised July 1991)
  • Case

Workbench Pricing Strategy

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy... View Details
Keywords: Price; Business Strategy; Consumer Products Industry
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Ortmeyer, Gwendolyn K. "Workbench Pricing Strategy." Harvard Business School Case 590-115, May 1990. (Revised July 1991.)
  • January 1980 (Revised October 1984)
  • Background Note

Note on Pricing

Intended to serve as a comprehensive overview of pricing strategy. View Details
Keywords: Price; Marketing Strategy
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Corey, E. Raymond. "Note on Pricing." Harvard Business School Background Note 580-091, January 1980. (Revised October 1984.)
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller... View Details
Keywords: by Benson Shapiro; Manufacturing
  • July 2021
  • Article

Material Sustainability Information and Stock Price Informativeness

By: Jody Grewal, Clarissa Hauptmann and George Serafeim
As part of the SEC’s revision of Regulation S-K, many investors proposed the mandatory disclosure of sustainability information in the form of environmental, social, and governance (ESG) data. However, progress is contingent on collecting evidence regarding which... View Details
Keywords: Voluntary Disclosure; Accounting Standards; Sustainability; Nonfinancial Information; Corporate Social Responsibility; Stock Price Informativeness; Synchronicity; Environmental Sustainability; Corporate Disclosure; Corporate Accountability; Stocks; Price; Corporate Social Responsibility and Impact; Accounting; Standards
Citation
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Grewal, Jody, Clarissa Hauptmann, and George Serafeim. "Material Sustainability Information and Stock Price Informativeness." Journal of Business Ethics 171, no. 3 (July 2021): 513–544.
  • June 2020
  • Article

Lazy Prices

By: Lauren Cohen, Christopher J. Malloy and Quoc Nguyen
We explore the implications of a subtle "default" choice that firms make in their regular reporting practices, namely that firms typically repeat what they most recently reported. Using the complete history of regular quarterly and annual filings by U.S. corporations... View Details
Keywords: Default Behavior; Inertia; Firms; Disclosure; Information; Business or Company Management; Behavior; Annual Reports; Corporate Disclosure; Financial Reporting; United States
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Cohen, Lauren, Christopher J. Malloy, and Quoc Nguyen. "Lazy Prices." Journal of Finance 75, no. 3 (June 2020): 1371–1415. (Winner of the First Prize, Chicago Quantitative Alliance Academic Paper Competition, 2016. Winner of the Jack Treynor Prize for superior work in the field of investment management and financial markets, sponsored by the Q-Group,The Institute for Quantitative Research in Finance, 2016. Winner of the Hillcrest Behavioral Finance Prize, 2016.)
  • January 1968
  • Background Note

Pricing

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Sultan, Ralph G. M. "Pricing." Harvard Business School Background Note 513-148, January 1968.
  • 13 Oct 2006
  • Working Paper Summaries

Pricing Liquidity: The Quantity Structure of Immediacy Prices

Keywords: by George C. Chacko, Jakub W. Jurek & Erik Stafford
  • August 2023
  • Background Note

Pricing and Customer Psychology

By: Elie Ofek
This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details
Keywords: Price; Marketing Strategy; Consumer Behavior
Citation
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Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.
  • March 2014
  • Background Note

Setting Price Effectively

By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details
Citation
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Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
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